Ather Energy, incorporated in 2013, is an Indian
electric two-wheeler (E2W) company engaged in the design, development, and
in-house assembly of electric scooters, battery packs, charging infrastructure,
smart accessories, and supporting software systems.
The business model is built on four key pillars:
(i) a vertically integrated approach to product design, (ii) a software-defined
ecosystem that enhances user experience and performance, (iii) a premium market
positioning, and (iv) a capital-efficient operational strategy across the value
chain.
First product, the Ather 450, was launched in
June 2018, which introduced connected features to the Indian E2W industry for
the first time, including a 3G SIM-enabled touchscreen dashboard, an alum...
More News
-
-
-
(09-Feb-25 17:00)
Ajax Engineering
-
|
|