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Liberty Shoes Ltd

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BSE Code : 526596 | NSE Symbol : LIBERTSHOE | ISIN : INE557B01019 | Industry : Leather |


Chairman's Speech

New Idea. New Success.

Dear Friends

It was a marketing mastermind of the 20th century who once famously remarked: “Products don't sell. Ideas do.”

We, at Liberty, have come up with one such winning idea in the form of Healers, footwear that defines the Art of Comfort. I am happy to report that in the marketplace Healers has redefined the Art of Winning Customers and Boosting Sales. News that suggest very bright prospects for your Company.

Credit for this positive development goes to our dynamic Research and Design wing who has successfully harnessed a new technology to give us the edge. With their fingers on the pulse of the consumers they have created footwear that provides definite value addition in today's fast paced world where 3 out of every 5 buyer is battling stress as part of a highly achievement-oriented lifestyle. With aspirations mounting, tensions are rising. In this scenario it's a great idea to come up with footwear that is a natural stress-buster. Healers, that provides foot massage at every step, emerges as a corollary to a stress-free lifestyle.

Yes, if you were to ask me what is the defining feature of today's Liberty my answer would be the feeling of positivity that today permeates every aspect of our functioning.

We are moving ahead light-footed and confident to change the discourse of Footwear purchase. We are doing so by emerging as a technology - driven organization. We are sure this approach will yield rich dividends and further multiply the value of Brand Liberty.

With technology as our driving force we are using innovation to give a new meaning to a product. It is connected to the purpose of “why” a product is used. It is not about “how” it is used. In this sense, innovation emerges as a key differentiator that is connected to a human's new experience of use - rather than to the improvement of an existing performance. This type of innovation builds on people and their interpretation of why a product or service makes sense in their life.

For a people centric organization the future presents very exciting prospects. Globalization, internet - penetration and the rising aspirations of a burgeoning middle class has dramatically changed the way people perceive footwear. From being an accessory it has emerged as one of the principal items of an individual's fashion wardrobe.

Council for Footwear Leather & Accessories (CFLA), set up under the aegis of DIPP, Ministry of Commerce & Industry, Government of India, for the development of domestic footwear industry, has played significant role in representing the Industry with key policy makers.

Furthermore, with the Government identifying footwear as a focus sector of its 'Make in India' mission we can look forward to growing by leaps and bounds. With favorable state support, emphasis on skill-building and capacity development the future can be summed up in three words: ne plus ultra or a state of peak perfection.

With Liberty's entry in to an another lifestyle product segment, the future looks evermore promising and the shareholders can continue to enjoy their confidence in the Company.

Adesh Kumar Gupta

Chief Executive Officer