Epigral proved to be an effective contrarian in a challenging sectorial
environment in FY 2023-24, validating its business model
OVERVIEW
The year under review was the worst of years and the best of years.
The Company seldom encountered a market that was as challenging as the
one encountered during the last financial year - for the extensity and intensity of the
downtrend.
This weakness tested the business models of the Company?s
specialty chemicals and bulk chemical segments, eroding margins, depleting cash flows and
affecting stakeholder value.
I am pleased to communicate that Epigral proved to be a striking
contrarian in this challenging environment.
PERFORMANCE
Your Company reported its second-best financial performance, reflected
in attractive revenues, progressive quarter-on-quarter rebound in margins and respectable
cash profit. Even as the revenues reported by your Company were lower than in the previous
year, it would be pertinent to note that the Company?s FY 2022- 23 performance came
in the backdrop of unprecedented sectorial buoyancy that could not be sustained. What was
creditable is that your Company reported an 869 bps increase in margins from the first
quarter to the last, indicating that it was the last person standing during the sectoral
decline and among the first to recover even before a rebound in the sector.
Besides, at a time when much of the industry held back on fresh
investments, the Company invested H405 Cr in capital expenditure during the year under
review. This performance validated the Company?s positioning around business
sustainability across market cycles.
At a time when much of our sector was engaged in confronting
demand-side challenges, your Company selected to change its name from Meghmani Finechem to
Epigral Limited - a combination of the words epitome? and integral?.
We believe that these word components indicate a culture of excellence
and our becoming integral (through products and mindset) to the success of our customers.
The result is that our new identity does not merely indicate the change in a name for
functional reasons; it represents a platform that deepens our commitment to business
sustainability and stakeholder value-creation.
SECTORIAL OVERVIEW
The chemical sector experienced a challenging decline during the year
under review. This decline was related to a sharp improvement in the sector?s
performance during the pandemic when a demand and realizations rebound encouraged players
to build inventory. However, when demand began to plateau out, the excess inventory
depressed demand and realizations, precipitating a decline as transpired during the last
financial year. Besides, a recession or slowdown in some global markets weakened the
sectorial sentiment with no recovery in sight. The result was that the last financial year
was unusual in that demand and realizations remained depressed through all four quarters.
OUR STRATEGIC POSITIONING
Some years ago, the management at Epigral (then Meghmani Finechem) had
embarked on a strategic direction to build a business that would be sustainable across
market cycles. This represented a challenge considering that the Company derived 100% of
its revenues from bulk chemicals whose prospects remained volatile.
However, your management drew out a long-term direction to recalibrate
its business away from these bulk chemicals towards Derivatives and Specialty chemicals;
within the latter basket, your Company cherry- picked products that would substitute
imports, comprise inputs for the rapidly growing downstream sector and become part of a
family of products utilizing the bulk chemicals being manufactured by the Company. The
essential component of the Company?s altered business model was that the increased
investment in Derivatives and Specialty chemicals would not just moderate revenues derived
from bulk chemicals (Chlor- alkalis in this case); it would utilize Chlor-alkalis in the
manufacture of Derivatives and Specialty Chemicals, eliminating the challenge of product
allocation and sale.
I am pleased to communicate that the integrated nature of the business
model provided the Company with a competitive building block, resource security, an
opportunity to enhance the portfolio value and strengthen the Company?s environment
integrity. During the last five years, revenues from Derivatives & Specialty products
increased from 0% to 45% by the close of FY 2023- 24, transforming the personality of the
Company from bulk chemicals to specialized products, strengthening its capacity to recruit
subject matter experts and professionals. We believe that this transformation has
initiated a virtuous cycle that is redefining the way the organization thinks and plans
for tomorrow.
The second differentiated initiative that the Company embarked on was
portfolio diversification. We recognized that it would not be enough to merely enhance the
value of the bulk chemicals we manufactured; we would need to make prudent capital
allocation decisions in the selection and manufacture of products resistant to sharp
swings in demand and realizations.
This extension of the Company?s business model warranted an
extensive study of products, downstream relevance, demand possibilities, environment
integrity, customs tariff and fitment within our overall products portfolio. This prudence
in portfolio curation was extensively validated during the last financial year, when
realizations on the overall were depressed. The Company commissioned capacities of
Epichlorohydrin, CPVC Resin and additional capacity of Caustic Soda during FY 2022-23;
volume from these products led to an overall volume growth of 15% even in this challenging
environment. This resulted in an increase in revenue contribution from the Derivatives
& Specialty Chemical segment to 45% of the total revenue. This proportion is only
likely to increase during the current financial year.
OPTIMISM
At Epigral, we are optimistic of our prospects for various reasons.
One, the Derivatives and Specialty chemical products that we
invested in - ECH and CPVC Resin - represent the building blocks of a modern India. The
ECH manufactured by your Company is used in the manufacture of Epoxy resin, which in turn,
used in manufacturing of wind energy blades, automotive industry, construction and other
industries. Given the growing investments
in renewable energy and the manufacture of wind energy blades within
the country as a part of the Make in India initiative, the prospects of this product - and
Company - appear assured across the foreseeable future.
The Company invested in the largest CPVC resin manufacturing facility
in India; installed capacity was increased from 30,000 TPA to 75,000 TPA. This investment
makes our CPVC facility the largest in the world at a single location; the scale and
investment are justified by the fact that the downstream CPVC pipes sector is growing in
the high percentage double-digits on the back of a construction boom in India.
Two, the Company embarked on the manufacture of CPVC compounds (not
to be confused with CPVC resin). This product is used in the manufacture of CPVC pipes and
represents an intermediate product between resin and pipes. A number of our CPVC customers
buy resin to manufacture compounds used to manufacture pipes; our decision to manufacture
the compound will help provide end customers with an intermediate solution and empower
them to focus on their core business, while providing our Company with the opportunity to
enhance value to the resin that we manufacture within and strengthen customer
relationships.
Three, our long-term confidence is derived from the fact that
through a combination of prudent engineering, project execution speed and commercial
negotiation, we have been able to commission our brownfield capacities at a cost
considerably lower than the prevailing average. By the virtue of commissioning these
projects at a modest capital cost per Tons, we have created a competitive buffer likely to
keep us liquid and profitable across market cycles.
Four, in a world being increasingly marked by environment
sensitivity, we possess the right business model. Chlorine as a product can have an
unfavourable influence on the business; chlorine is generated as a by-product by your
Company from the manufacture of chlor- alkalis and in the past needed to be transported
from the manufacturing premises to customers through secure logistics. By graduating
chlorine from a by-product into a co- product, your Company has made the most decisive
environment- friendly investment. A product that could not be completely sold to customers
in the past is now being turned into a building block and increasingly consumed within to
manufacture value- added downstream products.
The result is that what could have been a logistical risk is now being
progressively neutralized, moderating the Company?s carbon footprint.
Besides, your Company commissioned an 18.34 MW hybrid renewable power
plant, accounting for around 8% of our power appetite, a direction that is likely to grow.
Five, your Company recognizes that in a knowledge-extensive
business-like specialty chemicals, the prospective driver of the Company will be research.
During the year under review, your Company embarked on a decisive
initiative to commission an R&D centre in Ahmedabad.
This research facility focuses on the identification of suitable
specialty chemical products, building entire product families and establishing processes.
This initiative will strengthen the Company's pipeline of prospective products, making it
possible to generate an attractive proportion of revenues from their launch year-on-year,
rejuvenating the Company?s income profile. Besides, this research centre will embrace
challenging products and processes, making it possible to enter relatively under-crowded
spaces. The centre could also emerge as a platform for joint product development with
companies (global or Indian) possessing synergic interests.
Six, at Epigral we believe that prudent strategy comes from Board
guidance and composition. During the year under review, your Company moderated the number
of Executive Directors on the Board. We believe that this rebalancing will enhance the
interplay of diverse and independent perspectives within the Board, leading to a prudent
strategic direction.
CONCLUSION
At Epigral, we are competitively placed to see positive results at the
brink of the ongoing slowdown. Across the foreseeable future, the decline is expected to
consume itself, demand is likely to exceed supply, prices are expected to stabilize and
this could provide confidence to the trade to rebuild inventories. When this transpires,
volumes would grow and realizations could improve, strengthening cash flows.
Epigral will be attractively placed to capitalize. Your Company has
expanded its manufacturing capacities through the downtrend, its gearing is reasonable,
cash flows are adequate to meet debt and interest payment obligations cum margins are
likely to improve,
We believe that a combination of these realities could translate into
superior capital efficiency - as measured by Return on Employed Capital - that enhances
value for all our stakeholders.
Maulik Patel
Chairman and Managing Director