I'm pleased to welcome you all to the 31st Annual General Meeting.
The world is experiencing a period of significant change. E-commerce has changed online
purchasing patterns. This is driving companies to challenge traditional processes with a
view to enhance the efficiency of supply chains, logistics, and customer service.
The publishing industry has long been weighed down by outdated and inefficient
processes. Issues like excessive inventory, wasteful transportation, and the obsolescence
of printed books, along with the resulting paper waste, have been ongoing challenges.
These issues not only put pressure on publishers but also negatively impact the
environment due to the excessive use of precious natural resources.
An innovative and efficient supply chain
At Repro, we have been attuned to these changing times and needs.
Our focus has been on using technology to address changing market needs by developing
systems and processes that are sustainable for both business and the environment - and
most importantly, that enable every reader to have access to every title - global and
Indian.
Our tech-based solution revolutionises the traditional supply chain system within the
publishing industry. This innovation opens new markets for publishers and offers readers
greater access to a variety of books. It allows for the production of books on-demand
following online purchases, thereby eliminating many of the challenges faced by the
publishing industry. This approach enables environmental sustainability by reducing paper
waste, transportation costs, and associated carbon emissions.
Acquisition of domestic and international titles
Having built long-term relationships and trust with publishers over the years, we have
acquired and digitised their titles and archived them in our digital repository. These
millions of titles from domestic and international publishers have been digitised using
Repro's proprietary tech-tools and are ready to be monetised year after year.
Today, we have with us nearly 55% of the GMV (Gross Merchandise Value) of all the
books sold.
Strategic e-retailer partnerships
Strategic partnerships with leading e-retailers such as Amazon and Flipkart and other
online channels have helped us create new distribution opportunities. These collaborations
have expanded access to new geographies and underserved markets worldwide, breaking free
from the constraints of traditional physical supply chains. This has enabled books to
reach readers in previously overlooked regions. This shift has unlocked significant
potential for growth and market expansion.
Books produced after they are sold
By listing our entire digital archive consisting of millions of titles on all the key
e-commerce channels, we allow a greater number of readers to access a larger number of
titles. Further, once a reader has purchased a title online, we then produce each book on
our high-tech Print-on- Demand (POD) facilities, and despatch it to the reader - within 48
hours.
Thus the book is produced after it has been sold and paid for. This generates positive
cash flows for Repro - while eliminating all the previously mentioned wastages. With the
objective of moving closer to the customer, we have set up mini-pods for production in
strategic locations across India.
AI and ML based predictive technology tools
The entire process from acquiring and digitising the titles to the book reaching the
reader has been integrated with custom built technology at every stage. This ensures that
the reader gets a greater choice of books and gets an authentic, non-pirated book, faster,
more cost- efficiently through a more environment-friendly process. Using AI to predict
customer behaviour, we are able to help publishers forecast their demands, thus driving
efficiencies, seizing opportunities and increasing publisher revenues.
The ability to digitally warehouse all publishers' titles also means that no title is
ever out of print. This not only allows them to make available front list titles in mass
volumes, but also allows back list title to be produced one book at a time, based on
demand.
Import substitution leading to more titles at lower prices
Traditionally, international titles have to be imported into India to reach local
readers, particularly in higher education. This has resulted in higher prices and longer
wait times, causing multinational publishers to miss out on a significant Indian market
and making it difficult for Indian readers to access many titles.
To tackle this issue, Repro has partnered with multinational publishers to meet demand
locally and in real-time, thereby reducing reliance on imports. This strategy lowers
printing costs, eliminates freight expenses and customs duties associated with book
imports, and reduces transportation- related emissions, positively impacting the carbon
footprint.
The Integrated Solution Model - pivoting from a cost centre to a revenue centre
Repro has pivoted from the traditional service model of print to cover the entire
distribution spectrum upto the MRP that a reader pays for a book. Repro's Integrated
Solution Model for publishers ensures that we are able to list their entire catalogue on
e-retail channels, making every title always available to readers. We do this by producing
it as required - either through POD for back-list titles; or through long run production
for front list titles. This ensures that no title is ever out-of-print. Once a book is
sold, Repro pays the publisher royalty.
Further, the Integrated Solution from Repro offers publishers data driven analytics and
AI and ML driven predictive tools to forecast reader demand thus driving efficiencies.
Demand generation by reader satisfaction
Bookscape is Repro's online bookstore combining cutting edge technology with human
intuitiveness to offer an unmatched book buying experience. Through Bookscape we are
creating new opportunities for authors, publishers, and readers to connect with each
other. By establishing direct connections with readers, we are streamlining the process
and enhancing efficiency. This direct-to- customer approach allows us to offer a
personalised and improved shopping experience for readers, while also empowering authors
and publishers to reach their target audiences more effectively.
Repro - at the inflection point of growth
In summary, we are at an inflection point of growth due to all the above strategies.
The Integrated Solution has enabled us to pivot from the traditional cyclical service
model to the secular and scalable distribution model. Import Substitution for
multinationals enables publishers to increase revenues and offer more titles. Data driven
analytics helps predict demand and Bookscapes enhances the book buying experience. The
setting up of multiple production mini-pods across India, closer to the customer, further
drives efficiencies.
With these strategies aligned, our infrastructure and investments in place, we are
today poised at the inflection point of growth.
As we approach a new year, we look forward to the coming year with optimism. I want to
thank you for your unwavering support, which has kept us motivated, and express my
gratitude in advance for your continued wishes.
Thank you,
Vinod Vohra
Chairman