Since the commencement of our journey, our compelling and cutting-edge
content and technology has been the result of our differentiated thinking and
implementation. We continue to transform our business even after 25 years of dominance in
the industry. Starting from a garage in Mumbai in 1997 to transforming into a global
company in 2006, our position today is at the forefront of the international media and
entertainment services industry.
We have always recognised the importance of staying ahead of the curve,
and have a proven history of adopting and utilising the latest tools, technology and
techniques of its time. We are a company that hasn't taken shortcuts to success and has
time and again, proven its mettle on a global stage by pulling off the seemingly
impossible.
The transformational partnership with DNEG elevated us into a position
of being the world's largest integrated media service group and enabled us to offer our
clients premium services for a quality and scale commensurate with top giants of the
business. DNEG has since gone on to win 6 Oscars following the merger and this highlights
the importance of industry collaboration and consolidation to enable growth and progress
in the industry.
With the launch of ReDefine (a company registered under DNEG), we
expanded our capabilities to build a substantial presence in European markets to provide
Animation and VFX services with top international creative standards.
We have created new opportunities, opened new markets and rationalised
our business, and we are beginning to capitalise on the financial advantages that we have
created. Every year we see progress. Every year we become more successful. Every year we
grow stronger. And as we look to the future we are confident that we have best positioned
ourselves for the challenges to come.
We enter our 25th year with confidence; we have built
expertise, brand credibility, networks and connections, and have positioned ourselves as a
leader in all three of our business areas - International Creative Services, Global Cloud
Technology Services and India Film and Media Services. We are witnessing accelerated
growth in all our businesses, alongside international industry recognition and acclaim,
and as we move forward we will continue to act decisively and strategically, unafraid of
stepping into untested waters.
NARESH MALHOTRA
Chairman and Whole-time Director
Prime Focus Limited