New Idea. New Success.
Dear Friends
It was a marketing mastermind of the 20th century who once famously remarked:
“Products don't sell. Ideas do.”
We, at Liberty, have come up with one such winning idea in the form of Healers,
footwear that defines the Art of Comfort. I am happy to report that in the marketplace
Healers has redefined the Art of Winning Customers and Boosting Sales. News that suggest
very bright prospects for your Company.
Credit for this positive development goes to our dynamic Research and Design wing who
has successfully harnessed a new technology to give us the edge. With their fingers on the
pulse of the consumers they have created footwear that provides definite value addition in
today's fast paced world where 3 out of every 5 buyer is battling stress as part of a
highly achievement-oriented lifestyle. With aspirations mounting, tensions are rising. In
this scenario it's a great idea to come up with footwear that is a natural stress-buster.
Healers, that provides foot massage at every step, emerges as a corollary to a stress-free
lifestyle.
Yes, if you were to ask me what is the defining feature of today's Liberty my answer
would be the feeling of positivity that today permeates every aspect of our functioning.
We are moving ahead light-footed and confident to change the discourse of Footwear
purchase. We are doing so by emerging as a technology - driven organization. We are sure
this approach will yield rich dividends and further multiply the value of Brand Liberty.
With technology as our driving force we are using innovation to give a new meaning to a
product. It is connected to the purpose of “why” a product is used. It is not
about “how” it is used. In this sense, innovation emerges as a key
differentiator that is connected to a human's new experience of use - rather than to the
improvement of an existing performance. This type of innovation builds on people and their
interpretation of why a product or service makes sense in their life.
For a people centric organization the future presents very exciting prospects.
Globalization, internet - penetration and the rising aspirations of a burgeoning middle
class has dramatically changed the way people perceive footwear. From being an accessory
it has emerged as one of the principal items of an individual's fashion wardrobe.
Council for Footwear Leather & Accessories (CFLA), set up under the aegis of DIPP,
Ministry of Commerce & Industry, Government of India, for the development of domestic
footwear industry, has played significant role in representing the Industry with key
policy makers.
Furthermore, with the Government identifying footwear as a focus sector of its 'Make in
India' mission we can look forward to growing by leaps and bounds. With favorable state
support, emphasis on skill-building and capacity development the future can be summed up
in three words: ne plus ultra or a state of peak perfection.
With Liberty's entry in to an another lifestyle product segment, the future looks
evermore promising and the shareholders can continue to enjoy their confidence in the
Company.
Adesh Kumar Gupta
Chief Executive Officer