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28-Feb-2026

Consumer Durables Demand Surges Amid Premiumization and Climate-Driven Trends

Rising heat, growing urban aspirations, easy financing, and a shift toward smart, premium appliances continue to fuel robust demand in the consumer durables sector.


'Aditya Vision disclosed a presentation that highlights the trends and demands in consumer durables market.

According to the CMS consumption Report 2025, average monthly spending on consumer durables soared by 72% in FY25. Increasing financing options and no cost EMIs helps to boost consumption. Rising temperatures are said to have a significant impact on the growth of the consumer durables market, particularly the room ACs and Refrigerator. Increasing smart appliances adoption in youth and urban areas supports premiumization.

Premium products are associated with quality and physical stores help enhancing the perception of a brand by providing a tangible, luxurious environment. They aim in providing personalized and high-touch customer experience that brick-and-mortar stores excel at. Good after sale service plays a major role while buying a high-ticket item.

The company’s unique business model comprises of OEM Supply, expanding footprint, strong financial managemen...



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