Esha Medical Research Limited (Formerly known as Laser Dot Limited) was incorporated as a private limited company in 1984, Laser Dot was converted into a public limited company in November, 1992. The Company changed the name from 'Laser Dot Limited' to 'Esha Medical Research Limited' on February 27, 2013. It was promoted by P Raghava Raju. The Company started operations as a small scale unit at Hyderabad, providing image processing and other services for the printing industry using computerised techniques for colour separation and colour scanners. The Company empower businesses with cutting-edge media monitoring, social listening, and consumer intelligence solutions.
In 1987, the capacity was increased to 20,100 sets p. a. In 1994, the company embarked on a massive expansion of capacity in phases. The first phase which became operational in Jan.'95, increased the capacity to 65,100 sets pa, by installation of the state-of-the-art equipment from Scitex Corporation, Israel.
The company came out with a public issue in Sep.'95 to finance the second phase of its expansion programme of increasing its capacity by a further 15,000 sets to take the capacity to 80,100 sets pa.
During the year 2015, a new vertical media transcription was launched.
Company is developing various other verticals to increase revenue and the presence in this sector, Media research as per the clients' keywords have been well accepted in the industry, giving credibility to Company's research. The research is done project based, weekly, fortnightly or monthly basis. These reports give an insider view on the behavior trend of the media for the respective keywords. (Company, brand, issues, competition, etc.).