Action Construction Equipments Limited (ACEL) was incorporated on January 13, 1995 as a Public Limited Company. ACE is India's leading Material Handling and Construction Equipment manufacturing company and market leader in Mobile Cranes & Tower Cranes segment. In addition to Mobile Cranes, ACE also offers Mobile/Fixed Tower Cranes, Electric Crane, Crawler Cranes, Truck Mounted Cranes, Lorry Loaders, Backhoe Loaders, Loaders, Motor Graders, Vibratory Rollers, Piling Rigs, Concrete Placing Boom, Forklifts, Warehousing Equipment, Tractors, Harvesters and other Agri Machinery. The Company has production capacity of 12000 construction equipment and 9000 tractors annually as of March 31, 2025.
The Company was initially promoted by Mr. Vijay Agarwal, Mrs. Mona Agarwal, Mr. Khem Karan Arora and Mrs. Laj Arora as subscribers to the Memorandum. Subsequently, Mr. Khem Karan Arora and Mrs. Laj Arora ceased to be the members of the Company and the shares were transferred to the current promoters of the Company. The Company commenced its activities in the year 1995 and started manufacturing Hydraulic Mobile Cranes in 1995 under the brand name 'ACE'. Apart from this, it started manufacturing of mobile tower cranes and loaders subsequently.
During the year 1995-96, the Company has manufactured 110 mobile cranes and for the year 2004-05, the company has manufactured 1146 equipment.
The Company concluded its Initial Public Offer (IPO) in September 2006 and its Equity Shares got listed at BSE Limited and National
Stock Exchange of India Limited on September 26, 2006.
In 2009, the Company acquired 73.90% equity stake in a Romanian Company viz. SC FORMA SA, Romania in FY 2006-07. Further, in the financial year 2007-08, it further acquired 144,781 of SC FORMA SA, Romania through FRESTED LIMITED, making total No. of shares held by the Company to 89.5% of the total Equity Shares of the SC FORMA SA, Romania. During the Financial year 2008-09, the Company also formed a wholly-owned subsidiary Company viz. Action Developers Ltd.
The Company started rolling out Tractors from its Dhudholla plant in Faridabad in 2010. In 2010-11, the Company had a wholly owned overseas subsidiary (WOS) Company at Cyprus viz M/s FRESTED LIMITED, and through it, the Company acquired 89.50% equity stake in a Romanian Company viz. SC FORMA SA, Romania, which became fellow subsidiary of the Company.
During the year 2011-12, ACE Steel Fab Pvt Ltd merged with the Company w.e.f. 1 Oct, 2011. Accordingly, the Company issued 60,55,000 Equity shares to the Shareholders of ACE Steelfab Private Ltd consequent to the order received from Hon'ble High Court of Delhi sanctioning the scheme of Amalgamation of ACE Steelfab Private Ltd with the Company.
As per the Scheme of Amalgamation sanctioned by the Hon'ble High Court of Punjab and Haryana dated 17th November, 2015, 1,83,83,000 Equity Shares and 3,02,19,380 Preference Shares of the Company were issued on 15 March, 2016 to the Shareholders of ACE TC Rentals Private Limited in the ratio of 1168 fully paid up equity shares of Rs. 2/- each of the ACE for every 100 fully paid up equity shares of Rs 10/- each of ACE TC Rentals Private Limited (the Transferor Company) and consequently, the entire business of ACE TC Rentals Private Limited was transferred to and vested in the Company effective from April 01, 2014, the Appointed Date of the Scheme.
During the year 2015-16, Company launched new products like skid loaders, wheel based harvesters and introduced smart features in its existing product range.
ACE Mobile Tower Cranes are used for civil construction and erection jobs, these are self-erecting / self-folding machines. These have provisions for built-in generators to provide electricity needed to operate the machines. The Company currently manufactures Mobile Tower Cranes, which work on 6 to 12 storeyed buildings.
ACE Backhoe Loaders are used in construction and infrastructure sector for digging, moving, grading and loading earth and other loose aggregates. These machinery also find application in heavy industry and mining activity. ACE offers Backhoe Loader in both 2WD / 4WD configurations.
ACE Crawler Cranes are used on soft ground for erection and maintenance work. Crawler cranes are similar to Hydraulic Excavators in traction and swing the load through 360 degrees. The basic advantage of the crawler crane is that it is quick in operation on soft ground, compared to other class of cranes. ACE ACX 750 Crawler Cranes from 75 tons capacity.
ACE manufactures Pick-n-Carry cranes which are used throughout engineering, construction and infrastructure industry. These machines are used for loading, unloading, moving, shifting and erecting material. The Company currently manufactures these cranes from 9 tons to 25 tons capacity.
ACE is a leading manufacturer specializing in robust industrial trucks, primarily focusing on diesel-operated forklift trucks. Its expertly crafted machines are designed for a variety of tasks, including lifting, shifting, and stacking materials. With lifting capacities ranging from 1.5 tons to 35 tons, ACE offers a diverse selection of high-quality forklift solutions to meet specific material handling needs.