#MDStart#
MANAGEMENT DISCUSSION AND ANALYSIS
INDIAN ECONOMY OVERVIEW
India's economy has seen strong growth in Financial year 2023-24,
owing to high domestic demand and the rapid expansion of various industries. The country
has made significant strides in using technology to improve knowledge sharing, boost
manufacturing, and increase export competitiveness. The government's continued focus
on infrastructure investment, coupled with efforts to stimulate key sectors such as
manufacturing, agriculture, and technology, provided a foundation for growth. This was
bolstered by increased public spending and policy measures aimed at boosting consumer
demand and investor the economy also grappled confidence. with unseasonal rains and
inflationary pressures, fueled by volatile commodity prices and supply chain disruptions.
Geopolitical tensions and global economic uncertainties further contributed to the
complexity of the situation. The manufacturing sector's strong performance has played
a major role in driving GDP growth for financial year 2023-24, boosting the overall
economy. In addition, going forward, increased government capital expenditure is expected
to drive economic growth by boosting consumer spending and enhancing nationwide
infrastructure.
INDUSTRY OVERVIEW
The consumer durables industry is estimated to have grown high single
digits in FY 2023-24, driven by premiumisation, after experiencing a of about 18% in FY
2022-23, significant indicating a robust post-pandemic recovery. The focus on premium
products-such as appliances with smart technologies, larger capacities, and
energy-efficient features-is propelling the revenue growth. What's notable is that
while air conditioners which is a low penetration category grew at a double digit pace,
washers which have a slightly higher penetration grew mid single digits relatively,
whereas refrigerator industry which is the highest penetrated category had a very
challenging year highlighting the lack significantgrowth in of penetration in the belly of
the market for consumer durables in India.
This period is also marked with the biggest regulatory changes for the
durables industry since inception through adoption of global standards along with
upgradation of the energy norms. This necessitated R&D and capex investments to
enhance compliance as well as strict planning to enable operational excellence. Overall
this will bode well for the industry building world class standards for the Indian
consumer along with driving our ambition to Make-in-India for the world.
As the year progressed, stabilization of inflation along with commodity
prices helped bring back growth to the durables industry. In 2024, a stable economy
coupled with controlled inflation, a hotter than normal summer season and effect of
general elections closure are expected to drive a spurt in consumption. This sets the
stage for broad basing the K-shaped recovery and re-establishing penetration growth for
the mass segment on top of the ongoing growth in the high capacity refrigerator and
washing machine segments.
India's resilience, diverse economic base, demographic advantages
coupled with exponential benefits of the digital revolution continue to underpin its
long-term growth prospects. India is on track to becoming the third largest economy by
2030 and the trickle down effect of prosperity will fuel the durables
industry over the long term.
COMPANY OVERVIEW
The Company has maintained a strong position in the Indian consumer
durables industry.
The Company offers an extensive product portfolio, including various
categories like refrigerators, washing machines, and cooking appliances.
Whirlpool is a highly recognised brand in India, known for its quality
and extensive reach across the country. The Company has established a strong presence
across the country and serves a diverse customer base that represents a wide range of
income levels.
Key Business Strengths
Diversified Product Portfolio
Whirlpool began with direct-cool and semi-automatic washing machines,
but over the years, it expanded its product range to include premium frost-free
refrigerators and top-load washing machines. Recently, in the second half of 2022, the
Company also began manufacturing front-load washing machines in India, thereby further
widening its product portfolio. The Company is committed to continuous innovation in
premium product segments, aided by its strong manufacturing base. Whirlpool operates
facilities in Faridabad for refrigerators and semi-automatic washing machines, Pune for
frost-free and direct-cool refrigerators, and Puducherry in southern India for washing
machines.
Manufacturing Excellence and Innovation
Whirlpool facilities exemplify modern manufacturing they are a
hallmark of innovation, technology and individuals dedicated to being the benchmark for
manufacturing excellence. Through our operations, we deliver best-in-class manufactured
products at a competitive cost and create a sustainable advantage for our Company. These
outcomes are driven by World Class Manufacturing (WCM), a comprehensive methodology for
improving productivity and quality, as well as reducing losses in production systems.
Strong Pan-India Distribution Network for Sales and Service
Whirlpool has a comprehensive Pan-India sales, distribution, and
service network with extensive reach across the country. The network's strength lies
not just in the number of billing points and service partners, but also in the lasting
relationships with customers built over decades. This relationship-focused approach,
combined with strategic investments in retail demand generation, has been instrumental in
creating persistent value for the Company's brand.
Commitment to Superior Service
Wh irlpool's strength lies in offering value beyond high-quality
products, with a focus on unique service experiences that enhance life at home. The
Company understands the importance of after-sales support and continually improves its
service offerings to build brand loyalty.
Whirlpool has enhanced after-sales service by expanding its network,
opening in-house service centers, training technicians, and integrating efficiency
technology and reduceto increase consumer effort. In the last couple of years, the Company
has also implemented the Net Promoter Score (NPS), a widely-used metric for gauging
consumer loyalty and satisfaction. NPS has helped us understand the needs of our
consumers, curate consumer relevant service solutions and foster stronger consumer
relationships. Whirlpool's commitment to superior after-sales support demonstrates
its aim to provide value throughout the entire product journey.
Business Performance in FY 2023-24
Whirlpool's commitment to improving life at home has been central
to its business, with a brand ethos focused on providing exceptional care. In a rapidly
evolving digital world, the Company has emphasised purposeful innovations and intuitive
technologies to meet changing customer needs. Over the last
12 months, the Company has made a strategic shift towards
premiumization, with a keen focus on scaling up new offerings in the premium segments,
enhancing existing mass-premium products, and integrating cutting-edge 6th
Sense intuitive technology across its product lines. Drawing upon the extensive 112 years
of global expertise of the
Parent Company, coupled with the innovation hubs worldwide and a
profound understanding of Indian consumer preferences, the Company has been continuously
investing in unveiling a series of pioneering and award-winning products.
During the financial year, the Company adjusted pricing to stay
competitive in the market, which temporarily impacted revenue and profitsin the first half
of the fiscal year. However, this strategic move ensured the Company's long-term
competitiveness and set a strong foundation for future growth.
The Company has successfully navigated significant regulatory changes
in refrigerator energy standards, completing the required re-engineering despite added
costs.
Catering to the growth of high capacity refrigerators, the Company has
been scaling up the Intellifresh Pro series of frost-free refrigerators, showcasing the
cutting-edge 6th Sense Intellifresh Technology. Engineered to maintain the
freshness of fruits and vegetables for an extended period of up to 15 days*,
while also preserving vitamins for twice as long*, this innovative range
represents the pinnacle of refrigeration technology. Designed with a contemporary
aesthetic to appeal to the discerning tastes of premium clientele, this high-tech lineup
introducesnever-before-seenfeatures.Amongthese innovations is the revolutionary 10-in-1
Convertible mode*, that too in just 22 minutes. In addition to this, the
Company has expanded the premium offerings to the consumer through the Platina range,
Glass Doors and an all new 3 Star range of refrigerators- each of these being exquisitely
crafted to cater to modern discerning tastes.
The Company made a step change in its washing machine portfolio with
the launch of the made-in-India XpertCare range of Front Load Washing Machines along with
the StainWash range of Top Load Washing Machines. The XpertCare range features the
breakthrough Ozone Air Refresh technology that enables consumer to air refresh their
cherished clothes without using any detergent or water* along with superior
performance via 6th Sense Soft Move Technology & Steam Wash and exquisite
usability through features like Fresh Care
+, Add Garment and wider drum access. The iF Design Award winning
StainWash range powered by 6th Sense Stainwash Technology and an In-Built
Heater removes up to 99.9% germs & allergens* and up to 40 tough
stains*. The Company further strengthened the washing machine portfolio with
new launches in high capacity ranges to cater to the ever growing needs of the Indian
consumer. Furthermore, to enable penetration of washing machines, the Company has
leveraged its extensive product development experience combined with world class
manufacturing standards to extend the promise of durability for the Semi-Automatic Washing
Machine buyers. Launch of the all new 4 year comprehensive warranty from January 2024 is
aimed to strengthen peace of mind and changes have is driving competitive advantage
through enhanced trust in the minds of the consumers. The company has also extended the
comprehensive warranty period of its front loading washing machine range to 5 years making
it the best-in-class warranty offering in the market.
Further, premiumization of the mass segments have also been fuelled
with the successful launch of the all new range of IceMagic Pro 5-Star range of
Direct Cool refrigerators. This along with the award winning IceMagic
Pro range in all new patterns and expansion of VitaMagic range has fuelled strong gains.
During the year, it was a matter of immense pride that the
Company's innovative and energy efficient direct cool refrigerator (DC 215L) model
was awarded as the "Appliance of the Year-Refrigerator category" at the
prestigious National Energy Conservation
Awards (NECA), with the felicitation made by Her Excellency, the
Honorable President of India, Smt.
Droupadi Murmu.
Whirlpool, with its vision of delivering everyday care through its
household appliances, has also introduced premium products in the air conditioner
category. The new 2024 Air conditioner range has products powered by 6th Sense
IntelliCool Technology, for the perfect comfort at the press of a single button. This
technology intuitively senses and adapts to the environment and optimizes cooling
performance to make their everyday moments truly delightful.
Along with this Whirlpool has strengthened its 3D Cool proposition in a
completely new design that seamlessly aligns with the core concept of 3D Cool. The range
also features the unique 3D Air System with three unique air draft modes that enable the
AC to give a personalized experience for differentiated cooling needs.
*Relevant statements in above paragraphs are based on lab tests done on
select models under standard test conditions and may vary depending on testing conditions
and programs.
Along with strengthening our Product Portfolio, been made across the
significant organization to strengthen our journey towards executional excellence- step
change in front end investments with a special focus on retail executives quantity and
quality, use of generative artificial intelligence to scale up training, revamping of
measurement systems along with major re-engineering of Field Sales Rewards programs as
well as focusing disproportionately on higher margin portfolio to name a few. These
changes have set the foundation for driving our transformation and will bear fruit for
years to come. The key focus to take these investment decisions has always been an ROI
(return on investment) mindset so that in the long term the growth is
profitable as well as sustainable.
The above initiatives/ interventions positively impacted the
Company's performance. What is notable is that while the first half declined
in consolidated revenue and profitsversus the previous year (3.6% and 16.7%), revenue
growth in the second half of FY 2023-24 was +9.9% and profit (before exceptional items)
growth was 51% while market shares also substantially increased versus year ago across
refrigerators and washing machines. This strong turnaround was driven by setting right
pricing indices, strong execution of new product launches, and significantly improved
delivery on executional excellence and go-to-market strategies. Additionally, a focused
approach to increasing retail executives, monitoring return on investment, and driving all
sales fundamentals contributed to a strong turnaround.
The Company revamped its robust program called P4G (Productivity for
Growth), leading to cost productivity improvements in the fiscal year that further
supported better profitability and allowed reinvestment into market share and revenue
growth. Overall, despite early challenges, the
Company's coordinated efforts led to a far stronger performance in
the latter half of the FY 2023-24 while gaining market shares year on year.
Whirlpool increased its ownership in Elica India from 49% to 87% in
2021, strengthening its position in the cooking appliance segment. Elica is known for its
innovative local manufacturing and strong distribution network, giving it a prominent
place in the market.
FINANCIAL OVERVIEW
Financial Results and State of Company's Affairs
|
Standalone |
Consolidated |
Particulars |
For the year ended |
For the year ended |
|
2023-24 |
2022-23 |
2023-24 |
2022-23 |
Total Income |
648,477 |
633,228 |
699,359 |
679,496 |
Profit for the year after meeting all expenses but before
exceptional items, interest and depreciation |
46,425 |
42,049 |
56,679 |
49,765 |
Interest |
2,776 |
1,250 |
3,023 |
1,501 |
Depreciation and amortization |
18,637 |
16,135 |
21,032 |
18,541 |
Profit before exceptional items, share of profit/ (loss) of
Joint Ventures and associates and tax |
25,012 |
24,665 |
32,624 |
29,723 |
Exceptional items Gain / (expense) |
1891 |
- |
1891 |
- |
Share of profit/(loss) of joint ventures and associates |
- |
- |
- |
- |
Profit before tax |
23,121 |
24,665 |
30,733 |
29,723 |
Tax expenses |
6,384 |
6,179 |
8,303 |
7,322 |
Profit after tax |
16,737 |
18,486 |
22,430 |
22,401 |
Other comprehensive income/ (expense) (net) |
(7) |
(83) |
(2) |
(67) |
Total Comprehensive Income |
16,730 |
18,404 |
22,428 |
22,334 |
Financial Performance
Financial year 2023-24 has been a tale of two halves and your Company
has experienced a challenging but ultimately successful financial year increase 2023-24.
in Despite a decline in income and profit the first half of the year, the second half saw
high single digit revenue growth and improvement in margins, leading to overall positive
results for the year. For FY 2023-24 your Company's consolidated total income grew by
3% as compared to previous year and consolidated profit before tax (before exceptional
items) for FY 2023-24 grew by 9.8% compared to last year.
When comparing the performance between first half ("H1") and
second half ("H2"), consolidated revenue in H1 2023-24 declined by 3.6% and
profit before tax in H1 2023-24 declined by 16.7%. However, in H2 2023-24 consolidated
revenue grew by 9.9% and consolidated profit before tax (before exceptional items) grew by
51%.
The decline in revenue and profit in H1 was attributed to soft industry
growth in refrigerators, cost and business impact due to transitioning to new energy norms
for refrigerators and pricing adjustments. Profit in H1 2023-24 was impacted by the
pricing adjustments undertaken to improve competitiveness and the impact of regulatory
cost charge up which led to increase in product cost impacting margins.
However, your Company responded proactively by implementing several
strategic initiatives that hit the market in the second half. Your Company focussed on
improving executional excellence, launching and leveraging new product initiatives,
investing behind high return-on-investment ideas, and focusing on driving premiumisation
through appropriate pricing and placement strategy. All these actions contributed to the
high single digit revenue growth trend in the second half of the year. On the
profitability side, the cost productivity program was completely revamped with stronger
execution, governance and included all line items of the P&L.
All the above initiatives, along with the introduction of new ranges of
direct cool, frost free refrigerator and washers, were instrumental in achieving a
significant in the second half as consolidated profit before tax (before exceptional
beforetaxin items) grew by 51% in H2 2023-24
We believe that continued focus on consumer understanding and insight
generation, product innovation, driving execution excellence, premiumization of the
product portfolio, and cost productivity programs will further improve revenue and margins
in the medium term.
Performance of Subsidiary
Elica PB Whirlpool Kitchen Appliances Private Limited ("Elica PB
Whirlpool") is the only subsidiary of the Company in which the Company holds
87.25% equity shares. Elica PB Whirlpool is engaged in the business of
manufacturing and distribution of kitchen appliances. During the financial year, the
success of Elica PB Whirlpool cooking business, with notable revenue growth of 8% and
profit before tax growth by 40% , added to the overall positive performance of the
Company.
The Policy for determining Material Subsidiaries, in accordance with
the requirements of the
Companies Act, 2013 (the Act) and the Securities and Exchange Board of
India (Listing Obligations and Disclosure Requirements) Regulations, 2015
(Listing Regulations'), can be accessed on the
Company's website at www.whirlpoolindia.com.
A statement containing the salient features of the financial
statements, in accordance with the provision of Section 129(3) of the Act, is provided in
Form AOC-1 attached to the Company's financial statements. The financial statements
of the
Company, along with relevant documents pertaining to its subsidiaries,
are available on the Company's website at www.whirlpoolindia.com.
Other Financial Disclosures
There were no material changes and commitments affecting the financial
position of the Company which occurred between the end of the financial year (FY) to which
this financial statement relates to and as on the date of this Annual Report. During the
Financial Year 2023-24, there was no amount proposed to be transferred to the Reserves.
Standalone Key Financial Ratios
Particulars |
March 31, 2024 |
March 31, 2023 |
Debtor Turnover ratio |
18.34 |
15.81 |
Inventory Turnover ratio |
3.34 |
3.28 |
Interest coverage ratio |
- |
- |
Current Ratio |
2.17 |
1.96 |
Debt Equity Ratio* |
0.07 |
0.03 |
Operating Profit margin |
1.99 |
2.21 |
Net Profit Margin |
2.64 |
2.98 |
Return on Net Worth |
5.29 |
6.08 |
* For debt-equity ratio lease is not considered as debt
Outlook & Opportunities
The business performance evaluation above clearly brings out that the
Company's strategic imperatives have been the key driver of the business in the
financial year 2023-24. The Company is confident that these strategic imperatives, which
are inspired by our brands, will continue to help it deliver sustainable and profitable
growth over the long term.
Inspire with our Brands: The Company will continue to focus on
gaining superior consumer insights to fuel consumer relevant innovation as well as best in
class communication. Our consumer immersions showed us the inconvenience of detergent
patches for Semi Automatic Washer users and inspired us to develop the Dynamix Detergent
Dispenser that ensures zero detergent patches in the AceXL range of washers. Our consumer
home visits have also shown us how proudly Direct Cool owners showcase its presence in
their living rooms leading us to develop the beautiful IceMagic Glass Door series
celebrating traditional Indian art forms in a modern avatar.
Product Leadership: Through product leadership, the Company will
continue to overdrive premiumization and bridge gaps in core product categories.
Resilient Supply Chain: The management believes that a resilient
supply chain is also absolutely imperative for its future profitable and sustainable
growth and therefore it will continue to drive the quality of its products through WCM as
well as drive P4G cost saving initiatives.
Execution Excellence: Continued focus on driving reach and
extraction through best in class sales execution, incentivisation and retail executive
program.
Grow Consumer Direct Business: Grow the consumer direct business
ahead of the industry.
The Company is confident that the above approach will continue to drive
profitable growth in the long term.
RISK MANAGEMENT
The Company views risk management as a critical part of its strategy
and long-term goals. It assesses enterprise risks and mitigation controls each year
through its Enterprise Risk Management process, which aligns with its Risk Management
Policy.
This assessment helps safeguard the business and assets, and the
results are calibrated with senior management, the Risk Management Committee, and the
Board of Directors. The Company considers both short-term and long-term risks, factoring
in strategic, operational, cybersecurity, compliance, and other internal and external
risk. Continuous reviews ensure that the mitigation actions are tracked and updated so
that they remain relevant and effective.Of identified,the risks below set out risks
were considered most relevant for the Company's business and performance.
Risk and Mitigation Strategies
Increased Competition
The growing competition in the consumer durables industry, with new
entrants and established competitors expanding their manufacturing capabilities, poses
further risks. The Company builds strategic relationships with key trade customers to
maintain competitiveness and market presence. The Company, with a strong brand reputation
in India, mitigates risk by creating innovative products with competitive pricing and
margins.
The Companyeffectivelymanages and reduces risk by accelerating product
launches, implementing cost-reduction measures, and leveraging its broad geographical
reach.
Pricing and Changing Consumer Preferences
Competitors with low-cost supply sources and vertically integrated
business models use aggressive pricing to gain market share. Consumers are also
increasingly looking for sustainable and technologically innovative products. The Company
has adopted a dedicated supply chain management strategies like localisation, dual
sourcing, and cost-optimisation measures. Whirlpool Group's Design for Sustainability
(DfS) focuses on designing products with the needs of consumers and the planet in mind.
DfS helps us reduce reliance on nonrenewable resources, lower carbon and water footprint,
and maintain standards of excellence for quality and performance. The focus on
sustainability and innovation helps meet consumer expectations as well as mitigate
aggressive competition.
Supply Chain Concerns
Sup ply chain disruptions pose a threat to production and
efficiency,especially cost with global challenges like semiconductor shortages and
fluctuating transportation costs. Manufacturing relies on materials from various global
suppliers, which are susceptible to fluctuations in cost due to supply chain disruptions,
transportation costs, and other factors. The Company successfully addresses supply chain
risks through a strategic dual-sourcing approach, focusing on localisation to reduce
reliance on imported components. This approach helps in stabilising the supply chain,
improvingcostefficiency,and increasing flexibility. Continuous monitoring of raw material
sources and implementing business continuity measures helps address input cost
fluctuations and ensure consistent production.
Talent Acquisition and Retention
The Company's success depends on attracting, developing, and
retaining skilled personnel, particularly key executives, and senior management.
Company's employees are a critical driver of Company's business results. Through
the Company's organizational effectiveness practices, it ensures that the
organizational design, processes and governance are fit for purpose. All employees are
provided with access to learning opportunities to improve critical skills, in order to
develop the capabilities required to succeed now and into the future. Whirlpool
Group's enduring values include respect, integrity, inclusion & diversity and
spirit of winning. These enduring values go a long way in creating a respectful and
nurturing culture where all employees feel respected, heard and valued. Further the
"One Whirlpool" ethos underpins our strategy in creating a most desirable
workplace for its people. Further details on employee initiatives can be found in other
sections of this report and in the business responsibility and sustainability report.
Emerging Product Regulations
The Company's operations are subject to various laws and
regulations that could require changes to manufacturing processes, product offerings,or
other costly compliance measures.
The Company's Global Product Organisation closely monitors
regulations to ensure compliance. It takes proactive steps to adapt to regulatory changes
in a cost-effective manner, reducing compliance-related risks.
OPERATIONS
Our Integrated Supply Chain team exhibited exceptional buoyancy in our
operations amid persistent constraints marked by demand fluctuations and supplies. With a
focus on operational agility and strategic measures, they have consistently delivered
cost, quality, and delivery of volumes as per requirements. This unwavering dedication not
only enhanced internal operations but also generated substantial value for our customers.
Over the last few years, our factories have consistently strived
to embrace the principles of World Class Manufacturing (WCM') approach in our
operations. WCM continues to drive product quality, competitive cost, and reliable
products for our consumers while providing our manufacturing workforce with a safe and
ergonomic environment where every employee contributes and is offered meaningful
development opportunities. During the year under review, the Puducherry plant progressed
to the Bronze level in our world-class manufacturing journey. With this, all our plants
achieved the milestone of Bronze Award as a result of consistent efforts towards adopting
World Class Manufacturing methodologies.
The Company remain committed to fostering the growth of its employees
by investing in their development through training and upskilling initiatives aimed at
enhancing their capabilities and productivity. Additionally, the Company has instituted
safety protocols to ensure a secure and healthy work environment for all its employees.
Moreover, it has also bolstered its sustainability endeavors through continuous
improvements in Energy consumption, Water Consumption & Emissions.
SOURCING AND SUPPLY CHAIN
The Company's production process encompasses a wide array of
materials and components sourced from numerous suppliers across the globe. The Company has
implemented a robust compliance framework to mitigate ethical risks associated with
third-party suppliers. To uphold our high ethical standards for vendors and trade
partners, we conduct extensive due diligence and audits through our Supplier Code of
Conduct (SCoC) auditing program, Third Party Due Diligence (TPDD) screening, and conflict
minerals tracking initiative.
Despite uncertainties, your Company adeptly managed risks to its
advantage. The operational landscape remained challenging this year, however, through
diligent efforts, we mitigated supply chain disruptions effectivelythan in the previous
more year. The successful execution of a strategic dual sourcing strategy, with a focus on
localization, reduced our dependence on imported components andenhancedcostefficiency.We
intend to maintain this approach throughout the current financial year as well. While
certain critical electronic components and materials such as semiconductors, microchips,
and connectors continue to exhibit unpredictability and volatility, overall volatility has
decreased compared to the financial previous year.
Fluctuations in Global Ocean Freight, International Crude Oil, and
Cooking Oil prices have been observed due to global developments and the Company
continuously works on reducing such impacts.
HUMAN RESOURCE MANAGEMENT
Whirlpool's success is driven by its people, focusing on three
pillars: Agile Organisation, Great People, and Winning Culture. The Company has developed
a framework for Organizational Effectiveness, targeting key areas like processes,
structure, talent, and culture, to build an agile and effective organization. This
framework ensures alignment with business strategy and optimizes performance, guiding
resource allocation across sales, consumer service, and manufacturing.
Whirlpool supports employee growth by offering learning opportunities
through LinkedIn Learning via WeLEARN, enabling employees to access a range of
professional and leadership development resources. The Company's Career Program
nurtures high-potential employees through mentoring and coaching from senior leaders,
using the "Leaders Teaching Leaders" concept.
At Whirlpool, the passion our people carry to improve life at
home, moves us forward. With people at the core of our organization, our strategies
revolve around the three foundational pillars: Effective & EfficientOrganization, Best
Talent
& Leadership and Winning Culture.
Last year, the Company continued on it's journey towards becoming
a more agile and effective organization. The Company continued to leverage it's
organization effectiveness framework to align with business strategy, optimizing
performance across processes, structure, talent, and culture.
Being committed to nurture leadership roles from within, the Company
continued to augment its flagship program, Aarohan' for high-potential
individuals. This initiative helps accelerate the employees readiness for future
leadership roles thereby fostering holistic career progression within the organization.
The Company also reignited the Sales organization-wide initiative, iGrow. This initiative
identified talent for first-level leadership roles through a rigorous set of assessments
conducted in house. Many participants progressed to higher roles post-program completion.
The Company also has a longstanding tradition of listening to its
employees and seeking feedback. All employees of the Company are eligible to participate
in these Quarterly Pulse Surveys. India employee engagement scores rank highest within the
Whirlpool Group, reflecting our dedication to employee well-being.
To strengthen Whirlpool's Leadership Model behaviors, the Company
embarked on a journey of empowering all its leaders. The senior leaders of the Company
graciously shared their firsthand insights during a series of sessions, guiding the team
members on how to integrate these behaviors into their daily lives. At the heart of our
culture lie enduring values, particularly emphasizing inclusion and diversity. Across
India, we facilitated Unconscious Bias and Empathy training sessions. These endeavors were
aimed at enhancing awareness and fostering capabilities among both employees and leaders.
To bolster diversity, Growing Together,' a mentoring program
for women in mid-managerial roles was launched wherein they were paired with senior
leaders to facilitate personal and professional growth. Company's commitment to
inclusion and diversity was also recognized with the Future Skills Award' for
its I&D Learning Initiative, Empower,' designed to develop high-potential
women talent.
Ensuring the health and well-being of employees is a top priority at
Whirlpool. That's why it has implemented the Be*Well strategy, which
revolves around six key pillars: Be healthy, Be you, Be balanced, Be curious, Be prepared,
and Be connected. These pillars are designed to empower and support employees in every
aspect of their lives, enabling them to thrive and "Be Well" both at work and
beyond. The Employee Assistance Program continues to stand testament to this commitment,
providing comprehensive support from medical professionals not only to our employees but
also extending assistance to their families. The Company recognizes that a healthy and
supported workforce is essential for sustained success and growth, and thus, it continues
to invest in programs that promote physical, mental, and emotional well-being.
In summary, throughout the past year the organization focused on
cultivating a dynamic learning culture that is finely attuned to evolving needs of a
forward-thinking organization. This culture is underpinned by its unwavering dedication to
the core pillars: Effective & Efficient
Organization, Best Talent & Leadership and Winning Culture. By
prioritizing agility in its operations, nurturing its talented workforce, and fostering a
culture of success and excellence, the organisation is not only preparing for the
challenges of tomorrow but also ensuring that the organization thrives in an ever-changing
landscape.
INTERNAL CONTROL SYSTEMS AND ADEQUACY
The Company's internal financial control framework is designed to
match the scale and complexity of its business operations, adhering to the requirements
outlined in the Companies Act, 2013 ("the Act").
The framework includes comprehensive policies, guidelines, and
procedures for all financial and operational functions, which are regularly assessed by
internal auditors, management, and statutory auditors.
The Company has an internal audit department that provides assurance on
the design and effectiveness of internal controls, as well as on compliance with the
Company's operating systems and policies across all locations. Following internal
audit reports, relevant process owners implement corrective actions to enhance control
mechanisms. and their corresponding Significant follow-up actions are reported to the
Audit Committee. The Audit Committee evaluates the adequacy and effectiveness of the
Company's internal control environment, monitoring the implementation of audit
recommendations, including those related to strengthening risk management policies and
systems.
The Audit Committee also meets with the Company's statutory
auditors to get their perspective on the adequacy of internal control systems and
periodicallyreportssignificantfindings to the Board of Directors. This ongoing dialogue
helps ensure that internal controls are robust and effective.
CAUTIONARY STATEMENT
Statements in the Annual Report describing the Company's
objective, expectations or forecasts may be forward looking within the meaning of
applicable laws and regulations. These statements are based on current projections about
operations, industry conditions, financial condition, and liquidity. These statements are
not guarantees and are subject to risks, uncertainties, and assumptions that are difficult
to predict. Therefore, actual results could differ materially from these forward-looking
statements.
DIVIDEND
Your Board of Directors have recommended a
Final Dividend of INR 5.00 per equity share for the financial year
ended March 31, 2024 subject to approval of Members at the ensuing Annual General Meeting.
The said dividend will be paid on or before
September 07, 2024 to the Members whose names appear in the Register of
Members, as on the record date, i.e., July 26, 2024. The Total Dividend for the financial
year to be paid to Members will amount to INR 63.44 crores. In view of the changes made
under the Income-tax Act, 1961, by the Finance Act,
2020, dividend paid or distributed by the Company is taxable in the
hands of the Members. The Company shall, accordingly, make the payment of the Final
Dividend after deduction of tax at source.
Further, the Members are informed that pursuant to guidance given by
SEBI to Registrar and Share Transfer Agent dated January 23, 2024 and SEBI, circular dated
November 03, 2021 (subsequently amended by circulars dated December 14, 2021, March 16,
2023 and November 17, 2023), the
Company will be making the payment of dividend through electronic mode
only. Therefore all the Members whose folios are in physical mode are requested to
register or update their KYC along with bank details with the Company/Registrar and Share
Transfer Agent at the earliest.
The dividend recommendation is in accordance with the Dividend
Distribution Policy of the Company which is disclosed and is available on the
Company's website at www.whirlpoolindia.com.
TRANSFER TO INVESTOR EDUCATION AND PROTECTION FUND (IEPF)
During the financial year under review, there were no unclaimed amount
or shares that were required to be transferred to the Investor Education and Protection
Fund (IEPF) pursuant to the provisions of Section 124 and 125 of the Act read with the
provisions of Investor Education and Protection Fund (Accounting, Audit, Transfer and
Refund)
Rules, 2016 and Investor Education and Protection
Fund (Awareness and Protection of Investors) Rules,
2001.
In terms of the provisions of Investor Education and Protection Fund
(Accounting, Audit, Transfer and Refund) Rules, 2016 and Investor Education and Protection
Fund (Awareness and Protection of Investors) Rules, 2001, the Company will be transferring
the unpaid/unclaimed dividend and corresponding shares for the financial year 2016-17 to
the Investor Education and Protection Fund within the statutory timelines. Members are
requested to take appropriate steps, if required, in this regard.
The shareholders are encouraged to complete their KYC and keep the same
updated at all times.
The details of the Nodal Officer appointed under the provisions of IEPF
are available on the website of the Company at www.whirlpoolindia.com.
SHARE CAPITAL
As on March 31, 2024 the paid up capital of the Company was INR
12,687.18 Lacs. During the year under review, the Company did not issue any class or
category of shares, employee stock options, convertible securities and consequently there
is no change in the capital structure since the previous year.
During the financial year, the Holding Company i.e., Whirlpool
Mauritius Limited, sold 24% of its ownership interest in the Company, while retaining a
controlling interest. As on date of this report, the
Holding Company holds 51% of the equity share capital of the Company.
Subsidiaries, Joint Ventures or Associate Company
Apart from Elica PB Whirlpool Kitchen Appliances Private Limited, the
Company does not have any joint venture or Associate Company. The details regarding Elica
PB Whirlpool have already been captured above.
BOARD MEETINGS
During the financial year 2023-24, the Board met 5 (five) times.
Details of Board Meetings including the attendance of the Directors can be referred to in
the Meetings of the Board of Directors' in the Corporate Governance Report
annexed to this Annual Report.
Board of Directors and Key Managerial Personnel
Change in Director
The Board of Directors at its meeting held on
January 13, 2023, based on the recommendation of the Nomination and
Remuneration Committee of the Company, approved the appointment of
Mr. Narasimhan Eswar (DIN: 08065594) as Managing Director of the
Company with effect from April 04, 2023. Mr. Vishal Bhola (DIN: 08668079) resigned as
Managing Director with effect from close of business hours on April 03, 2023.
On March 31, 2024, Ms. Sonu Bhasin (DIN: 02872234) ceased to be an
Independent Director of the Company after completing her two terms.
During the financial year, Ms. Harita Gupta (DIN: 01719806) was
appointed as Women Independent
Director with effect from February 01, 2024 for a term of five years in
place of Ms. Sonu Bhasin.
The Board of Directors places on record its deep appreciation for the
invaluable contributions and exemplary leadership of Mr. Bhola and Ms. Bhasin during their
tenure. Their dedication and strategic vision have been instrumental in guiding our
organization. Their commitment and unwavering support is truly recognised by the Board.
The Board is grateful for their service and wishes them continued success in all their
future endeavors.
The Board of Directors, have upon the recommendation of the Nomination
and Remuneration Committee, proposed the appointment of Mr. Anuj Lal (DIN: 09308110) as
Executive Director on the Board of the Company for the period September
01, 2024 till February 29, 2028.
The appointment of Mr. Lal, along with his proposed remuneration, is
being presented to the shareholders for their approval at the upcoming Annual General
Meeting of the Company. Mr. Anuj Lal will be succeeding Mr. Arumalla Hari Bhavanaryana
Reddy, who will be retiring on August 31, 2024.
Re-appointment of Directors
During the financial year, in line with retirement policy and upon
evaluation of performance and recommendation of Nomination and Remuneration Committee, the
Board proposed the re-appointment of Mr. Rahul Bhatnagar (DIN: 07268064) and Mr. Pradeep
Banerjee (DIN: 02985965) for a second term upto February 29, 2028 and September 30, 2028
respectively. The said re-appointment was also approved by the shareholders through Postal
Ballot dated January 27, 2024.
During the Financial year 2023-24, at the 62nd
AGM of the Company held on August 28, 2023, Mr. Anil Berera (DIN:
00306485), Director retiring by rotation was re-appointed.
Key Managerial Personnel
As on the date of this report, as per the provisions of the Act, below
are the Company's Key Managerial Personnel: (a) Mr. Narasimhan Eswar - Managing
Director
(b) Mr. Arumalla Hari Bhavanaryana
Executive Director
(c) Mr. Aditya Jain Chief Financial
(d) Ms. Roopali Singh VP - Legal and
Secretary
In accordance with the provisions of the Act and the
Article 115 of Article of Association of the Company at the forthcoming
Annual General Meeting of the Company, Mr. Arumalla Hari Bhavanarayana Reddy (DIN:
08060227) retires by rotation and being eligible, offers himself for re-appointment.
The resolution seeking shareholders' approval for his
re-appointment along with other required details forms part of the AGM Notice.
Declaration from Independent Directors
The Company has received the below set out declarations and
confirmation from all the
Independent Directors:
(a) that they meet the criteria of independence as prescribed under the
provisions of the Act, read with the Rules made thereunder, and the Listing Regulations;
(b) there has been no change in the circumstances affecting their status as Independent
Directors of the Company; (c) that they have complied with the Code for Independent
Directors prescribed under Schedule IV to the Act; and (d) that they have registered
themselves with the Independent Directors Database maintained by the Indian Institute of
Corporate Affairs.
All the Independent Directors of the Company have given the following
declarations confirming compliance with the provisions of the Act, read with the Rules
made thereunder and Listing Regulations including criteria of independence, Code of
Conduct for Independent Directors and registration in Director's Database maintained
by the Indian
Institute of Corporate Affairs (IICA). Further, there has been no
change in the circumstances affecting their status as Independent Directors of the
Company.
In the opinion of the Board, all Independent
Directors possess requisite qualifications, experience, expertise and
hold high standards of integrity required to discharge their duties and give an
independent judgment without any external influence. List of key skills, expertise and
core competencies of the Board, including the Independent Directors, forms a part of the
Corporate Governance Report.
The details of the familiarisation programmes for the Independent
Directors are available on the website of the Company at www.whirlpoolindia. com.
DIRECTORS' RESPONSIBILITY STATEMENT
Pursuant to the provisions of Section 134(5) of the Act, the Board of
Directors, to the best of its knowledge and ability, confirm that:
a. In the preparation of the annual accounts for the Financial Year
ended March 31, 2024, the applicable accounting standards have been followed along with
material departures made from the same;
b. They have selected such accounting policies and applied them
consistently and made judgements and estimates that are reasonable and prudent so as to
give a true and fair view of the state of affairs of the Company at the end of the
Financial Year and of the profit and loss of the Company for that period;
c. They have sufficient caretaken proper and for the maintenance of
adequate accounting records in accordance with the provisions of the Act for safeguarding
the assets of the Company and for preventing and detecting fraud and other irregularities;
d. They have prepared the annual accounts for the Financial Year ended
March 31, 2024, on a going concern basis;
e. They have laid down internal financial controls to be followed by
the Company and such internal financial controls are adequate and operating effectively;
and
f. They have devised proper systems to ensure compliance with the
provisions of all applicable laws and that such systems were adequate and operating
effectively.
POLICY ON DIRECTORS APPOINTMENT AND REMUNERATION
The Nomination and Remuneration Committee considers the Remuneration
Policy and its charter for considering the attributes for Director's appointment and
his/her remuneration.
These attributes include qualifications, positive attributes,
independence, expertise etc. of Directors and other matters relating to appointment and
payment of remuneration to Directors and Key Managerial Personnel and other employees of
the Company. The said policy is reviewed periodically by the Nomination and Remuneration
Committee and is available on the website of the Company at www.whirlpoolindia.com.
PERFORMANCE EVALUATION OF DIRECTORS
Details of the annual Board evaluation process carried out as per the
terms of the requirement of the Act and the Listing Regulations are provided in the
Corporate Governance Report.
RELATED PARTY DISCLOSURES
In line with the requirements of the Act and the Listing Regulations,
the Company has a Policy on Materiality of Related Party Transaction (RPT)
& Dealing with RPT which is also available on the Company's
website at www.whirlpoolindia. com. The Audit Committee and Board approves the related
party transactions in line with this Policy. All Related Party Transactions, repetitive in
nature, in the ordinary course of business and at arm's length are given prior
approval by way of omnibus approval for the financial year by the Audit Committee. Any
subsequent material modifications are placed before the Audit Committee for its review and
approval.
During the financial year, all RPTs were in ordinary course of business
and at arms' length except one, the disclosure for which is given in AOC-2 annexed
with this report as Annexure C. There was no material RPT as per the RPT policy.
PARTICULARS OF LOANS, GUARANTEES OR
INVESTMENTS
The details of loans, guarantee or investments made by the Company
under Section 186 of the Companies Act, 2013, during the financial year 2023-24 forms part
of the notes to the financial statements provided in this Annual Report.
AUDIT COMMITTEE
During the financial year, the Audit Committee of the Company was
reconstituted and Ms. Harita Gupta,
Independent Director was appointed as Member of the Audit Committee
with effect from February 01,
2024 and Ms. Sonu Bhasin ceased to be a Member of the Committee with
effect from close of business hours on March 31, 2024. In line with above, as of March 31,
2024, the Audit Committee comprises 5 (Five) Members, wherein there are four Independent
Directors and one non executive director. The details regarding meetings, roles and
responsibilities of the Committee can be referred to in the Corporate Governance Report.
During the year under review, all the recommendations made by the Audit Committee were
accepted by the Board of Directors.
CORPORATE SOCIAL RESPONSIBILITY (CSR)
COMMITTEE
In line with the values of the Company, your Company has over the years
built a culture where CSR has been deeply integrated with our business philosophy. Your
Company has formulated a CSR
Policy in terms of Section 135 of the Act read with
Companies (Corporate Social Responsibility Policy)
Rules, 2014 as amended ("CSR Rules''). During the
Financial Year 2023-24, your Company In terms of Section 135 of the Act
read with CSR Rules, your Company has spent over two percent of the average net profits of
the Company during the three preceding financial years in accordance with the CSR Policy
and the Annual Action Plan approved by the Board of Directors, from time to time on the
recommendation of the CSR Committee.
As per applicable provision of the Act, during the financial year
2023-24 an impact assessment was carried out for 2023-24 by an independent agency for the
Company's Skill Development Program. The details on CSR activities and impact
assessment report forms part of the CSR report annexed as Annexure D of this Annual
Report and is also available on the website of the Company at www.whirlpoolindia.com.
RISK MANAGEMENT COMMITTEE
The roles and responsibilities of the Risk Management
Committee are as prescribed under Regulation 21 of the Listing
Regulations and includes formulating a detailed Risk Management Policy, monitoring and
reviewing of risk management plan and reporting the same to the Board of Directors
periodically as it may deem fit, in addition to any other terms as may be referred by the
Board of Directors from time to time. The Company's management identifies the risks
as per the framework provided in the Risk Management Policy and provides to the Committee
detailed information regarding the identified risks and the mitigating actions. The
Committee reviews the same bi-annually and makes its recommendations to the Board. This
structured approach helps ensure that potential threats are identified early and
appropriate measures are in place to mitigate them effectively.
The details of the Risk Management Committee are included in the
Corporate Governance Report which forms part of this Annual Report.
VIGIL MECHANISM/WHISTLE BLOWER POLICY
The Company's Code of Conduct/Integrity Manual contains the vigil
mechanism as envisaged in the Act, the Rules prescribed thereunder and the SEBI Listing
Regulations. The core principles of the Company also form part of the Integrity Manual and
any grievances or concerns relating to violation of Company's Code of Conduct/
Integrity Manual can be reported by the employees and other stakeholders without fear of
reprisal. It enables the Directors, employees and all stakeholders of the Company to
report genuine concerns. The complaints, if any, are reported to the Audit Committee and
no personnel has been denied access to the Audit Committee. The Company has scheduled
various training sessions and certification courses during the year for its employees to
sensitize them on the availability and accessibility of the mechanism. Further information
on the subject can be referred to in section Other Disclosures
- Integrity Manual/Whistle Blower Policy/Vigil Mechanism' of the
Corporate Governance Report and the Policy is available on Company's website at
www.whirlpoolindia.com.
AUDITORS AND AUDITORS' REPORT Statutory Auditors and
Auditors' Report
In terms of provisions of Section 139 of the Act,
M/s. S.R. Batliboi & Co. LLP, Chartered Accountants
(Firm Registration No.: 301003E/E300005), were re-appointed as
Statutory Auditors of the Company at the 61st Annual General Meeting (AGM) of
the
Company held on July 15, 2022, to hold office till the conclusion of 66th
AGM of the Company.
Secretarial Auditors and Secretarial Audit Report
The Secretarial Audit for the financial year ended March 31, 2024 was
carried out by Mr. N. C. Khanna (ICSI MembershipNo.:4268&Certificateof Practice No.:
5143) a Practicing Company Secretary.
The Report given by the Secretarial Auditor is annexed as Annexure E
of the Annual Report. The Secretarial Audit Report is self-explanatory and does not have
any qualifications or adverse remarks.
In terms of Section 204 of the Companies Act,
2013 read with the Companies (Appointment and
Remuneration of Managerial Personnel) Rules,
2014, the Audit Committee recommended and the
Board of Directors appointed Mr. N. C. Khanna (ICSI
Membership No.: Certificateof Practice 4268 &
No.: 5143) a Practicing Company Secretary as the Secretarial Auditor of
the Company for the financial year ending March 31, 2025.
The Company has received the necessary consent as required in terms of
the applicable provisions of the Act and rules framed thereunder. The Secretarial
Auditors have confirmed that they are not disqualified to be appointed
as Secretarial Auditors for the financial year ending March 31, 2025.
Cost Records and Cost Audit Report
Your Company is required to maintain cost records for its products in
accordance with the applicable provisions of the Act. Based on the Audit Committee's
recommendation, the Board of Directors appointed M/s. RJ Goel & Co., Cost Accountants
(Firm Registration No.: 00026), as Cost Auditors for the financial year 2023-24. The Cost
Auditors have issued a Cost Audit Report for the financial year 2023-24, which contains no
qualifications or adverse remarks. The Cost Audit Report for the financial year 2022-23,
issued by M/s. R.J. Goel & Co., Cost Auditors, covering various products as prescribed
under Cost Audit Rules, was filed with the Ministry of Corporate Affairs (MCA) during the
financial year.
Considering the scale of business, the Audit Committee recommended
appointing M/s. Chandra Wadhwa & Co., Cost Accountants
(Firm Registration No.: 000239), as Cost Auditors for the financial
year 2024-25. Your Company has obtained the necessary consent and declaration from the
Cost Auditors. The Board of Directors have approved the appointment and remuneration of
the Cost Auditors for the financial year 2024-25, which now requires ratification by the
Members at the forthcoming meeting. The necessary details on the appointment and
remuneration are included in the notice of the AGM. In the Directors' opinion,
considering the scope of the audit and the size of the business, the proposed remuneration
for the Cost Auditors is reasonable, fair, and commensurate with the scope of work they
will perform.
In all the above reports, the Auditors have not reported any instance
of fraud committed in the
Company by its officers, employees.
COMPLIANCEWITHSECRETARIALSTANDARDS
The Company has generally complied with all the applicable provisions
of Secretarial Standard on
Meetings of Board of Directors (SS-1) and Secretarial
Standard on General Meetings (SS-2), respectively issued by Institute
of Company Secretaries of India.
LISTING OF SHARES
The Company's equity shares are listed on the National Stock
Exchange of India Limited (NSE) and BSE Limited (BSE).
CORPORATE GOVERNANCE
One of the essential fundamentals of the Company is maintaining high
standards of Corporate Governance. A separate report on Corporate Governance, annexed as Annexure
A of this Report, from Chief Executive Officer along withacertificate and from the
Statutory Auditors of the Company regarding compliance of conditions of Corporate
Governance as required in terms of the Listing Regulations.
PREVENTION OF SEXUAL HARASSMENT AT
WORKPLACE
Pursuant to the requirements of the Sexual
Harassment of Women at Workplace (POSH) the
Company has constituted an Internal Complaints Committee (ICC), details
of Policy and complaints can be referred to in the Corporate Governance Report.
CONSERVATION OF ENERGY, TECHNOLOGY ABSORPTION, FOREIGN EXCHANGE
EARNINGS & OUTGO
The particulars with respect to Conservation of Energy, Technology
Absorption and Foreign
Exchange Earnings and Outgo, as prescribed under
Sub-section (3)(m) of Section 134 of the Act, read with Rule 8(3) of
the Companies (Accounts) Rules, 2014, are annexed as Annexure F of this Annual
Report.
PARTICULARS OF EMPLOYEES
The Disclosure of Remuneration as required under Section 197 of the Act
and Rule 5(1) of the
Companies (Appointment and Remuneration of
Managerial Personnel) Rules, 2014 (Rules'), is annexed as Annexure
G of this Report. As per the provisions of Section 136(1) of the Act and Rule 5 of the
Rules, the Report and Financial Statements are being sent to the Members of the Company
excluding the statement of particulars of employees under Rule 5(2) of the Rules. Any
Member interested in obtaining a copy of the said statement may write to the Company
Secretary at the Registered Office of the Company.
ANNUAL RETURN
Pursuant to Section 92(3) read with Section 134(3)
(a) of the Act, the Annual Return of the Company in Form MGT-7 for the
financial year 2023-24, will be made available on the Company's website at
www.whirlpoolindia.com
SIGNIFICANT MATERIAL ORDERS PASSED BY
REGULATORS/COURTS/TRIBUNALS
No significant or material orders were passed by the Regulators or
Courts or Tribunals which impacts the going concern status and Company's operations
in future.
BUSINESS RESPONSIBILITY AND SUSTAINABILITY REPORT
In terms of the requirements of SEBI Listing Regulations, a report on
sustainability in the format of Business Responsibility and Sustainability Report forms
part of this Annual Report and is annexed herewith as Annexure H.
OTHER DISCLOSURES
During the year under review:
No shares with differential voting rights sweat equity shares have been
issued;
No public deposits have been accepted Company;
No proceedings are made or pending under the Insolvency and Bankruptcy
Code, 2016 and there is no instance of One-Statement with any
Bank or financial institution.
ACKNOWLEDGMENT AND APPRECIATION
The Board would like to acknowledge the valuable contribution made by
all its stakeholders in the growth and development of the Company. The Board places on
record appreciation for its employees, value chain partners, distributors, by the
investors and shareholders for their support and belief in the Company.
The Board places on record its deep appreciation to all employees for
their continued commitment, dedication and untiring efforts which has upheld the growth of
the business.
We endeavour to build and nurture strong relationships across the value
chain which has been built with cooperation, mutual trust and respect. The Board also
takes this opportunity to thank all Shareholders, Business Partners, Government and
Regulatory Authorities and Industrial Bodies for their continued support and look forward
to a sustainable future.
|
For and on behalf of the
Board of Directors |
|
Arvind Uppal |
Narasimhan Eswar |
Place : Gurugram, Haryana |
Chairman |
Managing Director |
Date : May 20, 2024 |
DIN: 00104992 |
DIN: 08065594 |
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