Dabur India Ltd

DEAR SHAREHOLDERS,

It gives me great pleasure to present to you Dabur India Limited's Annual Report for the financial year 2024-25, a year marked by resilience, transformation, and forward momentum.

Despite the growing uncertainty in the global trade landscape, India stood out as a beacon of stability. With a real GDP growth of 6.4% in FY 2024-25, India remained close to its decadal average. This growth was underpinned by strong rural consumption, a favourable demographic dividend and an expanding middle class. The persistent rise in food inflation, however, played truant, impacting FMCG consumption, particularly in urban markets. Yet, rural India remained resilient, outpacing urban growth. At Dabur, we embraced this shift with agility and purpose.

As the world's largest Ayurvedic and natural healthcare company, Dabur continued to deepen its connection with consumers. Our portfolio today includes three 1,000 crore brands Dabur Amla, Dabur Red Toothpaste, and Real alongside three 500 crore brands and 16 brands in the 100 500 crore range. Today, 8 out of every 10 Indian households use at least one Dabur product a testament to the trust we have built over generations.

In 2024-25, we intensified our consumer engagement through interactive campaigns, community outreach, and digital initiatives that reinforced our commitment to health and wellbeing. These efforts enabled us to expand our market share across more than 90% of our portfolio, even during a consumption slowdown. We recognise that driving penetration is key to long-term growth. This year, we expanded our retail footprint significantly, entering new villages and broadening our product range to meet the evolving needs of Indian households. Our retail reach is now among the widest in the Indian FMCG industry. A major milestone this year was the signing of a facilitation MoU with the Government of Tamil Nadu to establish our first manufacturing facility in South India. With an initial investment of 135 crore, scaling up to 400 crore over five years, this facility will generate direct employment for 250 individuals and create thousands of indirect job opportunities.

We also responded proactively to shifts in consumer behaviour, particularly the rise of e-commerce and quick commerce. Our decision to rationalise inventory in General Trade, though resulting in a temporary dip in Q2 sales have strengthened the long-term health of our business and improved the RoI of our distributor partners.

At Dabur, our pursuit of growth has never come at the expense of our responsibility to the planet. We remain deeply committed to sustainability, and this year's achievements reflect that dedication. We sourced 61% of our Scope 1 and 2 energy from renewable and clean sources, a milestone reached a full year ahead of schedule. We also achieved a 30% reduction in water intensity and maintained our leadership in plastic waste management with 105% plastic waste positivity. Our packaging is now 87% recyclable, and we have successfully mitigated risks associated with critically endangered species. Furthermore, 93% of our sourcing for high deforestation risk materials is now sustainable, and we've reduced our energy intensity by 12%. With 13,191 acres under sustainable cultivation of medicinal and aromatic plants, we've enhanced the livelihoods of 12,753 farmers across the length and breadth of the country. We are extremely proud of positively impacting 3.61 million lives through our community development initiatives. These accomplishments underscore our belief that profitability and planetary stewardship can and must go hand in hand.

As we look ahead, we remain committed to our purpose of bringing the science of nature to provide holistic health and wellbeing to every household. Dabur today stands at the threshold of a transformative phase, guided by a renewed strategic vision that balances stability and disruption, scale and agility, and heritage with modernity. With a strong foundation in place, we are well-positioned to advance our strategic priorities in the years ahead.

We are deepening investments in our key brands, reshaping our portfolio through premiumisation and innovation, and doubling down on health and wellness as a strategic growth platform. Our Go-to-Market transformation, strategic M&A focus, and operating model reinvention are designed to unlock new engines of value creation. Together, these seven strategic pillars will ensure Dabur remains resilient amid disruption, relevant to new generations, and responsible in its growth approach setting the foundation for our next leap forward. You will find more details of this new strategy in the Integrated Report section of this Annual Report. Going forward, we remain optimistic about a sequential recovery in consumption trends in 2025-26, supported by forecasts of a normal monsoon, improving macroeconomic indicators, sustained government investment in infrastructure, and easing inflation. Our confidence is rooted in the enduring strength of Dabur's brands and the deep trust consumers place in them. We have set an ambitious target to expand our rural footprint while sharpening our focus on urban markets by enhancing our portfolio of premium offerings and exploring adjacent categories to meet evolving consumer aspirations.

In closing, I would like to express my heartfelt gratitude to all our employees whose passion, dedication, and unwavering commitment have been the driving force behind Dabur's continued success. Their efforts have helped transform Dabur from a trusted brand into an integral part of millions of households. I also extend my sincere appreciation to our Management Committee and the Board of Directors for their strategic guidance and steadfast support. And above all, I thank our shareholders for their continued trust and belief in Dabur's vision. Your support inspires us to aim higher, grow responsibly, and build a future-ready Dabur that creates enduring value for all.

Sincerely,

Chairman Dabur India Limited