Silly Monks Entertainment Limited
Dear Invaluable Shareholders:
I'm utmost pleased to welcome you all to this 11th Annual General
Meeting of Silly Monks entertainment. Ltd.
I presume that as discerning investors you have gone through the Annual
Accounts and relevant information as circulated per mandate. I also trust you and your
families are keeping a healthy and active life that's increasingly essential today.
It is heartening to note that India's economy continues to be buoyant
with encouraging trends across sectors. Manufacturing and Services sectors have maintained
a steady growth rate.Active consumer marketing in FMCG, healthcare, real estate and
automotive sectors has kept domestic consumption levels growing at a healthy pace.
We now see digital and online marketing spends projected at about INR
540 billion for 2024, overtaking traditional media such as TV and Print, which emphasises
the opportunities as well as challenges for online media players to innovate and adopt
creative initiatives.
Al is poised to play an increasingly dominant role in marketing and
sales.Trends suggest growing reliance on Al for immediate and qualitative customer service
interactions, predictive market analysis and highly personalized content development.
Al is making rapid strides in Content Creation, whether blogs, social
media posts or video concepts.lt is predicted that by 2026, 90% of content will be Al
generated! It will be the most powerful tool assisting content creators.
Over 700 million people now use the internet in India. The significance
of the Digital Marketing Future in India for companies in all industries is highlighted by
the surge in opportunities that have resulted from this quick expansion for brands to
engage with customers online.India's internet audience mostly uses mobile devices to view
content, with over 550 million smartphone users. Consequently, for businesses to
effectively connect and engage with clients, mobile-friendly marketing is becoming
increasingly important.
India's Influencer Marketing is expected to swell to over INR 34
billion by 2026. Brands across all product and service segments are increasing investing
in influencer marketing. Current trends indicate a growing shift towards regional language
influencers to serve the marketing efforts in regional markets. The challenge therefore is
to fine tune our understanding of the consumer segments in local and regional markets and
develop adequate skills to produce relevant and engaging content in South Indian
languages.
I'm truly pleased by the energy and enthusiasm of our team at Silly
Monks to be in tune with the current market realities in developing a vast range of
content for the emerging consumer segments.
Talent acquisition and moulding their skillset will be of utmost
importance and I'm very hopeful we will do all possible to remain ahead of the game.
I wish our team the very best in their endeavour to succeed as always.
I thank our valuable investors for their continued confidence in Silly
Monks and for being with us today.
With best wishes and warm regards,
C Ratnakar Rao.