Signpost India Ltd

Dear Shareholders,

As we conclude FY 2023-24, I am delighted to report that Signpost India Limited (SIL) has not only adapted to a year of change but has also achieved remarkable growth. Building on our previous momentum, we have embraced new challenges and delivered significant value for our people, clients, and shareholders. Signpost India Limited has been listed among the top 1000 performing companies in India by the National Stock Exchange.

At SIL, our vision is to transform urban environments by integrating cutting-edge AdTech with compelling design that blends with the surroundings, enhancing both the aesthetic appeal of our cities and the commuting experience. The new bus stop design in Mumbai has been appreciated on various platforms, and most importantly, by the commuters. It has also been placed in the B.E.S.T. museum as a mark of recognition for its conceptualization and the vast features it incorporates. This year, we have advanced our digital Out Of Home (DOOH) solutions, blending innovative technology with sophisticated design to create visually striking and highly effective advertising spaces. The digital display network project for implementation in around 60 cities has been successfully initiated, creating a national offering for our international and domestic clients.

Design and AdTech Integration: Our commitment to merging design with technology has been central to our strategy. We have invested in state-of-the-art digital displays that not only capture attention but also enhance the urban landscape. By integrating advanced AdTech, including AI and data analytics, we provide dynamic and targeted advertising solutions that engage commuters and drive results for our clients. Our core value proposition, "Less is more," meaning simplicity enhances impact, has been ingrained in each project to avoid clutter and visual pollution. This approach ensures that our digital assets are not only functional but also contribute to the overall beauty and vibrancy of cityscapes.

Convenience for Commuters: We understand that convenience is crucial for commuters. Our digital platforms are designed to be seamlessly integrated into transit environments, offering real-time updates and interactive features that improve the commuting experience. By providing timely and relevant information through our displays, we aim to make daily journeys smoother and more enjoyable while also adding aesthetic value to the urban space.

Market Trends and Performance: Our focus on combining design excellence with advanced technology is reflected in our strong financial performance. The Indian DOOH market is projected to grow at a CAGR of 15%, reaching approximately $2 billion by 2028. Our investments in enhancing urban environments and expanding our digital footprint have driven significant increases in digital asset revenues, in line with global growth trends.

Competitive Position and Recognition: We are proud of our achievements in transforming cityscapes and are recognized for our efforts. This year, we have seen a 25% increase in social media mentions and a 20% rise in positive sentiment towards our brand. Our work has been acknowledged with prestigious awards, including accolades at the Digital Signage Awards in London and national honours from ABBYS and EMVIES. Additionally, our Managing Director was recognised with 'The Most Promising Business Leader' award at the Times Now Asian Business Leaders Conclave 2024.

Looking Ahead: As we look to the future, our vision remains clear and bold: to shape the urban landscape with our commitment to innovation and excellence, embodying our vision of "Signs of Tomorrow." We will continue to push the boundaries of what is possible, enhancing both the visual appeal of urban environments and the convenience of the commuting experience. We are excited about the opportunities that lie ahead and are confident in our ability to achieve continued growth and success.

Thank you for your ongoing support and trust in our vision. We anticipate another year of progress and achievement.

Dear Esteemed Shareholders,

As we reflect on FY 2023-24, I am immensely proud of the remarkable journey of Signpost India Limited (SIL), with record-breaking revenues and profits standing out as just a few of the key achievements.

Our revenue reached ? 39,593 lakh, with an impressive adjusted EBITDA of ? 9,124 lakh, representing a 23% EBITDA margin. Our profit before tax (PBT) stood at approximately ? 6,571 lakh, with a 16.6% margin, and we delivered a profit after tax (PAT) of approximately ? 4,400 lakh for the year. These results highlight the strength and consistency of our performance. Our 'looking beyond the obvious' attitude has made Signpost India Limited a distinguished name in our industry.

This year, we further consolidated our portfolio of assets and services across traditional, mobility and street furniture with digital becoming the centrifugal force driving differentiation in the OOH industry. Pursuing this vision, we made significant strides in enhancing our digital display solutions across major urban centres. Our footprint now extends to 60 cities, towns and centres, with many more under discussion. Our investments in cutting-edge display technologies have elevated our service offerings, enabling us to deliver highly engaging and impactful advertising experiences. Our brand ambassador, the vibrant Peacock, symbolizes our commitment to innovation and excellence, spreading its colours across the country and embodying our vision of "Signs of Tomorrow."

Our dedication to sustainability has also been a cornerstone of our operations. We have transitioned 100% of our lighting solutions to LED technology, significantly reducing our environmental footprint and contributing to better living standards.

On the organizational front, our sincere efforts in supporting our employees are reflected in the introduction of 12 extra leave days per year for our women staff, which has been met with great appreciation. We are determined to nurture and support our people to become an employer of choice. Our strategic focus on expanding digital display solutions, leveraging data-driven insights, and fostering a supportive work environment positions us well for future success.

In our efforts to give back to the community, we continue to support various social impact initiatives, ranging from blood donation camps to supporting the Paralympic Association of India, helping to enhance their athletes' learning opportunities.

Looking ahead, Signpost India Limited is poised for continued growth. We are building a strong foundation to thrive in an increasingly competitive world, firmly believing in professional business practices and avoiding traditional approaches.

Our commitment to ethical practices, transparency, and stakeholder value remains steadfast. Our focus on ESG (Environmental, Social & Governance) reflects our adherence to global standards and our dedication to sustainability and responsible business practices. I extend my deepest gratitude to all our stakeholders for your unwavering support. As we embark on this exciting journey, I am confident that together, we will continue to innovate, create lasting value, and achieve sustainable growth.

Warm Regards,

Dear Valued Shareholders,

It's been a enthralling journey so far for the 'Brand Signpost' and am very happy to see what we could do, how our hunger for wholesome growth is increasing and lastly we doing it in consistent manner with participation from each Signpost Team member who have ensured organisational goals are accomplished and the dream of being First in everything that we do in this domain and universe of OOH and DOOH.

The best part of our story is that we see others following and appreciating these innovations and which ultimately becomes the trendsetter.

I strongly believe that we have an opportunity to truly bring about a change accross every corner of the country and help clients to consume and communicate through DOOH like never before.

It is very very interesting time going ahead in this domain and I am confident that Team Signpost will be the first of many.

With hope and aspirations,

Sincerely yours