Atlas, the Titan - Collective Stength
Atlas, bearer of the heavens is synonymous with vast, all - encompassing strength and
is used to symbolise the Group’s own collective strength. It reflects the combined
qualities of astute and dynamic management while emphasising the Group’s tenacity,
consistency, reliability and overall leadership.
The Sun - Enlightment and Growth
The Sun, as a source of infinite energy and inspiration, is used here in conjunction
with the Atlas head to represent the vitality and powerful presence of the Group - both in
its industrial prowess and its financial, technological and intellectual skills.
The Earth Segments - Diversified Activities
Each of the latitudes around the Titan represent various sections - industrial,
agricultural, financial and other activities of the Group. As with the infinite variety of
the world, so is the strength of the Group, made up of its diverse activities.
The Globe - Global Vision
The Group’s global presence and vision is reflected in the entirely of the
Earth’s sphere.
The Base - Solid Foundations
The strength of the entire edifice depends upon the strength of the foundation embedded
in the bedrock, represented here by the group name.
The Symmetry - The Resilience, Versatility and Stability
Seen in its entirety, each of the elements - the Atlas, the Sun, the Earth divisions,
the Globe and the Base, together sum up a well conceptualised and balanced conglomerate.
| Strong Foundation |
Sustained Growth |
Proven Leadership |
Our Chairman
Syt. B. K. Birla