Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited, has announced the launch of its new thematic and actively managed fund ‘Axis Max Life Smart Innovation Fund’, specifically designed to provide investors with exposure to high-growth, innovation-driven companies across key sectors.

Axis Max Life Smart Innovation Fund - an innovation-themed fund, in the life insurance industry, focusing on businesses at the forefront of technological and sectoral transformation. It aims to capitalize on emerging opportunities in artificial intelligence, healthcare, biotechnology, Financial sector, energy, consumer sector and other disruptive industries, offering potential long-term capital appreciation.

The fund will invest in a diversified portfolio of large, mid, and small-cap companies, and it remains open for subscription from March 5, 2025, to March 20, 2025.

Sachin Bajaj, EVP & Chief Investment Officer, Axis Max Life Insurance, said, "Innovation is the key driver of economic growth, and investors today are keen to participate in transformative sectors that define the future. The Axis Max Life Smart Innovation Fund is designed to identify companies across sectors, that are going to benefit from the innovation theme and strategies. With a dynamic and actively managed investment approach, we aim to deliver sustainable long-term growth while aligning with evolving investor preferences."

The fund will be available through Axis Max Life's- ULIP products offerings, including the Online Savings Plan, Flexi Wealth Advantage Plan, and Smart Term with Additional Returns ULIP.

To identify the most promising investment opportunities, Axis Max Life Insurance will assess and benchmark companies’ innovation capabilities and potential across three critical dimensions: Commitment, Influence, and Originality. These parameters help evaluate businesses that are striving to improve their competitive edge, through innovative practices and technologies.

Additionally, the fund’s proactive management approach ensures adaptability to market conditions, making it a compelling addition to Axis Max Life’s growing suite of ULIP investment options.

Axis Max Life Insurance Limited, previously known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital.