Radico Khaitan announced that its flagship brand, After Dark Whisky, surpassed the momentous milestone of one million cases in November 2024.
After Dark Whisky is the 8th brand to enter the millionaires club, following the footsteps of brands such as Magic Moments Vodka, 8 PM Whisky, 8 PM Premium Black Whisky, Spirit of Victory 1965 Rum, Morpheus Brandy, Old Admiral Brandy and Contessa Rum.
Abhishek Khaitan, Managing Director of Radico Khaitan, commented on this incredible feat: “Surpassing the milestone of 1 million cases is a moment of immense pride for us. Last year, the brand grew
by 50% and we are witnessing an exponential 80% growth till November of FY2025. After Dark stands tall in the Deluxe whisky category which has been the largest of the whisky segments in India and we are eagerly
looking forward to continuing this journey and extending the After Dark legacy to new horizons. This success reflects the dedication and passion of our team, as well as the loyalty of our consumers who have embraced
our brand.”