Firstsource Solutions announced its bold new direction—UnBPO™ — a transformative shift away from traditional outsourcing models. By prioritizing expertise, innovation, and outcome-driven solutions, Firstsource is redefining the industry and building a future-ready organization.
"As technology and business landscapes evolve rapidly, traditional BPO models no longer meet the demands of enterprises seeking agility and transformation. While the industry is set to surpass $400 billion in the next five years, its progress historically has largely been incremental," said Ritesh Idnani, Managing Director and CEO at Firstsource. "UnBPO& trade; is our response to this urgent need for reinvention—helping clients navigate change and unlock real value. By embracing this mindset, we're not just challenging industry norms but positioning ourselves as a catalyst for next-gen business transformation."