"MILESTONES INVITE REFLECTION. AT 25 YEARS, WE LOOK BACK WITH
HUMILITY AT THE DISTANCE TRAVELLED; AND FORWARD WITH QUIET DETERMINATION TO THE
POSSIBILITIES THAT LIE AHEAD."
Dear Shareholders,
It fills me with immense pride to ink my thoughts before you as we
celebrate the Silver Jubilee of our companya 25-year journey defined by commitment,
innovation and trust. This milestone is not merely a marker of time, but a testament to
our enduring legacy.
What began with humble aspirations and steadfast resolve has evolved
into a remarkable success story. Today, we proudly count ourselves among the top five
national brandsa reflection of our resilience, pioneering spirit and the resolute
support of those who placed their faith in us.
From a single kiln tucked in one corner of Western India, we have
progressed into a global presence across 100+ nations offering premium tiles, marble,
quartz, bathware and sanitaryware solutions. Our journey wasnRst a straight lineit
was shaped by bold adaptation, continuous reinvention and an enduring drive to lead in a
constantly evolving marketplace.
ADAPTING WITH SPEED. ACCELERATING OUR GROWTH
Our journey has been one of relentless adaptation. I believe we have
been among the most agile learners in the domestic tile sectorconstantly evolving,
absorbing insights and enhancing our capabilities, with the singular aim of creating
exceptional value for all our stakeholders.
We began manufacturing tiles for the domestic market, with a strong
foothold in Western India. Demand surged quickly and we faced the need for rapid
expansion. Building new plants would have slowed our momentum and burdened us with debt.
Instead, we embraced an asset-light strategya bold shift that proved transformative.
Since then, our capacity has grown exponentially, fueling our continued rise.
As competition intensified, we mastered the art of cost optimisation
and value creation. We adopted a dual strategy rooted in our core strengths and
capabilities. Recognising our outsourcing partnersRs expertise in cost-e_ective
production, we entrusted them with manufacturing our low-end products. Simultaneously, we
leveraged our refined aesthetic sensibilities and mature design capabilities to focus our
in-house facilities on producing premium, large-format tiles. This focused strategy has
delivered consistently gratifying results.
With growing success in the Indian market, our aspirations took on a
global dimension. We entered complex, fiercely competitive international arenasnot
against domestic rivals, but alongside established global giants. Rather than taking the
easy route, we consciously chose to build our presence in dynamic yet demanding regions
such as the US, UK, Middle East and Southeast Asia. Because success here would truly
establish the AGL brand as a global brand. What truly differentiated us was our strategy
of embedding local expertise in each region (registered companies in those nations),
allowing us to anticipate market trends and customer preferences with agility and insight.
While expanding our global footprint, we simultaneously focused on
enhancing brand recall within the domestic market. To this end, we appointed acclaimed
Bollywood actor Ranbir Kapoor as our offcial brand ambassador. Recognised for his
versatility and strong resonance with younger audiences, he embodies the brandRss spirit
of innovation, contemporary appeal and forward-looking momentum.
The cumulative impact of numerous bold and thoughtful initiatives has
translated into tangible improvements across key performance metrics. Despite FY25 being
an exceptionally challenging year for the entire tiles and bathware industry, we delivered
strong growth, outpacing many of our peers and reafirming the strength of our strategy and
execution.
As I reflect on our journey, I am filled with deep gratitude for
everyone who has been a part of this remarkable and exhilarating ride. Your unwavering
support has been instrumentalnone of this would have been possible without you.
AN AMBITIOUS BLUEPRINT FOR A BRIGHTER TOMORROW
This year marks a pivotal chapter in our story. As we celebrate a rich
legacy, we are also redefining our path for the next 25 years. Much of our early progress
came from seizing low-hanging fruit; the road ahead will demand greater resolve. To
navigate the increasingly complex landscape, we must match hard work with strategic
agility. Sustaining our momentum will require us to anticipate trends, outpace the curve
and operate with sharper focus and smarter execution.
By the time we mark our Golden Jubilee, our goal is to become the
second-largest player in IndiaRss tile industry. To achieve this, we will pursue every
opportunity with determination and strategic focus to ascend the industry ranks.
In the domestic market, our focus is on achieving a well-calibrated
balance between retail and institutional segments. To strengthen our retail footprint, we
plan to double the number of our large-format, exclusive showroomsspaces designed to
captivate with their aesthetics and deliver an immersive, premium buying experience.
Moreover, I take great pride in our institutional business, particularly the esteemed
clientele we are privileged to serve. Our dedicated business development team will
continue to deepen relationships and expand this strong foundation.
In parallel, we will intensify our branding initiatives. Our presence
is already strong across cinemas, high-profile national sporting events and high-tra_c
locations. We aim to expand this reach further by building on these platforms and
exploring additional innovative avenues.
Our international business is a strategic growth pillar. We are
committed to establishing expansive, experiential showrooms backed by integrated warehouse
networksensuring both immersive brand exposure and prompt delivery across key global
markets.
Further, we are undertaking a bold digital transformation. By migrating
all operations to a robust, ERP platform, we will unlock end-to-end integration, real-time
data precision and agile decision-making. This shift isnRst just about
efficiencyitRss about empowering our teams to think faster, act smarter and lead
from the front in a dynamic global landscape.
Ultimately, our most defining investment lies in people. Succession
planning will be a strategic priority as we prepare the next generation of
leadersacross both Board and Executive levelsto shape our future.
We are committed to identifying high-potential talent from within and
fast-tracking their development through immersive, cross-functional experiences. This will
give them a 360-degree perspective of our business, from operational intricacies to
strategic foresight.
By empowering them with real decision-making authority, weRsre not just
preparing leadersweRsre igniting a culture of innovation, ownership and
future-readiness that will propel the Company into its next phase of transformative
growth.
GRATITUDE AND RESOLVE
In a year that asked for balanced judgment more than headline heroics,
the commitment of our employees, the patience of our partners and the confidence of our
shareholders stood out. To each of you, I offer sincere thanks.
A companyRss twenty-fifth year is often described as the threshold of
maturity. For us, maturity must remain synonymous with curiosity: curiosity about new
ideas, digital engagement and emerging consumer sentiment. It is that mindset that will
carry Asian Granito into the next twenty-five yearsquietly, steadily and always in
conversation with those we serve.
Warm regards,
Kamleshkumar B. Patel
Chairman and Managing Director