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New Issue Monitor


(21 Jun 2024, 10:57)

Allied Blenders and Distillers

A whisky major

Developing new products in the premium, semi-premium and deluxe segments to attract young consumers

CM RATING 40 / 100
Reckoner

Allied Blenders and Distillers is the third largest Indian-made foreign liquor (IMFL) company in India, in terms of annual sales volumes between Fiscal 2014 and Fiscal 2022.

The company is one of the only four spirits companies in India with a pan-India sales and distribution footprint. As of March 31, 2023, its products were retailed across 79,329 retail outlets across 30 States and Union Territories in India.

The company is a leading exporter of IMFL, and had an estimated market share (in terms of sales volume) of 11.8% in the Indian whisky market for Fiscal 2023. As of December 31, 2023, the company exported its products to 14 international markets, including countries in the Middle East, North America, Africa, Asia a...



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