Prudent Corporate Advisory Services Ltd. was incorporated on June 4, 2003, as Prudent Corporate Advisory Services Limited', as a Public Limited Company under the Companies Act, 1956, pursuant to a Certificate of Incorporation issued by the RoC. The Company commenced its operations pursuant to a Certificate for Commencement of Business dated June 20, 2003, issued by the RoC.
The Company is an independent retail wealth management services group in India and is amongst the top mutual fund distributors in terms of average assets under management (AAUM) and commission received. It offer a technology enabled, comprehensive investment and financial services platform with end-to-end solutions critical for financial products distribution and presence across both online and offline channels.
The Company has provided wealth management services to 13,51,274 unique retail investors through 23,262 MFDs on business-to-business-to-consumer (B2B2C) platform and is presently spread across branches in 110 locations in 20 states in India. Owing to a large network of MFDs, it facilitate AMCs access to smaller cities, especially in the B-30 markets. Apart from this, it distributes life and general insurance products in India through its wholly owned subsidiary, Gennext.
In 2000, the Company started offering financial services in the name 'Prudent Fund Manager'.
In 2003, the Company obtained ARN to provide Mutual Fund Distribution Services to clients.
In 2006, the Company launched Partner Network.
In 2010, the Company launched Property Advisory /Distribution services.
In 2016, the Company obtained SEBI RIA licence to provide Investment Advisory services. It obtained the PFRDA Point of Presence license for NPS Distribution.
In 2017, the Company launched NPS on Fundzbazar.
During the year 2017, the Company received RERA Real Estate Agent License in Gujarat and Maharashtra and also launched Online paperless empanellment for Mutual Fund Distributors.
In 2018, the Company further launched Fundzbot on Fundzbazar and launched Prudent Private Wealth and fixed income investment options (bond investing) on Fundzbazar in 2019.
In 2020, the Company obtained registration from SEBI to act as a stock broker under the SEBI Stock Brokers Regulations. It started offering unlisted equity, bonds, structured products, distribution of PMS/ AIFs products and private wealth management services.
In 2021, the Company launched stock broking on Fundzbazar. Besides this, it obtained RERA Real Estate Agent License in Karnataka.
The Company received awards, accreditation and recognition during the year as summarized below:
In 2009, the Company was awarded for the Best Performing Regional Financial Advisor -(West) by UTI Mutual Fund and CNBC-TV 18 at the Financial Advisor Awards 2008-09.
In 2010, the Company received award for the Best Performing Regional Financial Advisor(West)by UTI Mutual Fund and CNBC-TV 18 at the Financial Advisor Awards 2010.
In 2012, the Company bagged award for the Best Performing Regional Financial Advisor(West)by UTI Mutual Fund and CNBC-TV 18 at the Financial Advisor Awards 2012.
In 2013, the Company was awarded for Best Performing Regional Financial Advisor -(West) by UTI Mutual Fund and CNBC-TV 18 at the Financial Advisor Awards 2012-13.
In 2014, the Company was awarded for Best Performing Regional Financial Advisor -(West) by UTI Mutual Fund and CNBC-TV 18 at the Financial Advisor Awards 2013-14.
And in the year 2020, the Company received You & I Excellence Award 2020 for Highest Overall AUM National Distributor by Kotak Mutual Fund.