CHAMAN LAL SETIA EXPORTS LIMITED
ANNUAL REPORT 2006-2007
CHAIRMAN'S REPORT
It gives me immense pleasure to share the success of Chaman Lal Setia
Exports Ltd with everyone. The year saw realisation of our true potential
and optimisation of our productive capacity by achieving all time high
sales of 95 crores. The Company has milling and processing capacity of more
than 50000 MT of Raw and Parboiled Basmati Rice. We are in the process of
further enhancing our production capacity by replacing our existing
machines with state of art imported units.
Essentially a water driven crop Rice is the staple diet of 60% of humans
globally. India is the 20d largest producer in Rice, next to China and they
jointly account for 56% of world's production. Reports suggest that export
of Rice from India is expected to be of the order of 4 million Tons per
year. Basmati Development Fund (BFD) created under the chairmanship of
APEDA chairperson, nodal authority for Basmati rice export under ministry
of commerce, is expected to create conducive environment for Indian exports
growth. It has taken Shahrukh Khan (Actor) as brand Ambassador for Indian
Basmati Rice promotion in Gulf & Middel East countries. An amount of about
Rs.10 crore has been earmarked out of BDF funds. The decision in principle
has been taken to promote Basmati in Europe too. Anticipating success in
Gulf region. I see a great potential for the Rice industry and particularly
for Chaman Lal Setia Exports Ltd. With these thoughts in mind we plan
aggressive marketing of our premium brand, Maharani.
Globally India shares the monopoly in Basmati Rice demand with Pakistan.
However with the introduction of PUSA 1121 variety under Basmati
Development programme, stated among the longest rice in the world, the
export demand from India is expected to touch new high, esp in Iran and
other parts of world.
Keeping pace with the global needs and demands Chaman Lal Setia Exports Ltd
is a step ahead &. has developed rice variety keeping in mind the needs of
rice loving diabetic customers ' The rice suitable for Diabetic People'.
Needless to say, The demand today is of quality at global standards.
Nothing but the best will survive. Being an ISO 90012000 & HACCP certified
Company, I can visualize tremendous growth potential of Chaman Lal Setia
Exports Ltd. During the year our old customers have been supportive and
their feedbacks have been the basis of our strengthening and expansion
plans. With support of our employees and promoters we are moving ahead with
our slogan We Care for Each Grain.
CHAMAN LAL SETIA
CHAIRMAN