Senco Gold and Diamonds is at the cusp of attractive growth by the virtue of being one
of India's most loved jewellery addressing the world's largest population cluster
Overview
At Senco Gold and Diamonds, with our heritage and cultural background, our principal
objective is to make trendy, fashionable, handcrafted jewellery available, accessible, and
affordable for the common customers across India.
In doing so, we expect to fulfill customer lifestyle needs through a delight-enhancing
engagement that transforms a one-off transaction not an ongoing relationship. We are
already doing so through localized and creative designs in line with global trends and
choices.
We are extending from the traditional format of engagement across the counter to
digital and online engagement where our products can only be seen but not touched. Even as
this was done to enhance convenience of display and purchase, the fact that our online
revenues (as a proportion of our total revenues) are rising indicates that our brand
promise is credible.
One of the most creditable achievements of our company during the few years has been
our proactive investment in technology. The sweep of technology at our company has been
extensive as much as it has been intensive; it has been directed to strengthen operating
processes at the backend resulting in the delivery of light weight jewellery around the
highest quality standards; at the front-end our investment in technology has deepened
customer convenience, access and transaction.
The technology-driven approach has helped the Company re-shuffle and re-distribute
stock interstate and intra-state; it is being used as an analytics-based program for
forecasting, planning and efficiency; it has (through ERP) helped integrate all critical
business operations in exchange for real-time control and visibility; it has (through
augmented reality) empowered a virtual try on of ornaments; its Customer 3600 insights
increases the role of targeted marketing; its Digi Gold represents a platform to transact
gold while its Digi Silver is the first silver holding platform.
These proactive technology investments have translated into superior product quality
and service. More importantly, it has generated for the Company widespread respect. Senco
Gold and Diamonds was recognized as India's 2nd Most Trusted Brand by TRA
Research Pvt. Ltd. The Company won Excellence in Design Innovation in Gold & Diamond
by Jagran Achiever Awards 2023. Besides, the Director-Marketing Ms Joita Sen was
recognized as ET Inspiring Women Leaders 2023 By ET Women's Conclave 2023 and New Powerful
Women Entrepreneur Award by Jagran Achiever Awards 2023; the Managing Director Suvankar
Sen was recognized as The Rising Star, 40 Under 40 Award by IIJS Premiere 2023 and Gem
& Jewellery Export Promotion Council.
Senco Gold and Diamonds also entered Deloitte's Global Powers of Luxury Goods rankings
that list the top 100 luxury brands worldwide. India's jewellery sales soared 32.8% in
2022, propelling Senco Gold into Deloitte's Global Powers of Luxury Goods rankings,
according to a report by the consulting firm.
I am confident that the Company is at the cusp of attractive growth by the virtue of
being one of India's most loved jewellery brands addressing the largest population cluster
in the world.
Our future starts now.
Ranjana Sen
Chairperson