Vaibhav Global Ltd

OUR UNIQUE BUSINESS MODEL SETS US APART IN THE INDUSTRY. WE ARE PRESENT IN 130 MILLION TV HOUSEHOLDS ACROSS THE US, UK, AND GERMANY. OUR CUSTOMERS SHOW REMARKABLE LOYALTY, WITH AN AVERAGE REPEAT PURCHASE RATE OF 24 PIECES PER ANNUM AND A RETENTION RATE OF 39%.

Dear Shareholders,

FY 2023-24: A YEAR OF RESURGENCE

The past year marked a significant turnaround for our company, as we regained growth momentum after a short period of challenges. Our key markets in the US, UK, and Germany are showing signs of economic stability, allowing us to capitalise on new opportunities and sustain our market-leading growth.

BROADENING OUR CUSTOMER BASE

Our efforts to broaden our customer base were significantly strengthened by two strategic acquisitions we did during FY24. The acquisition of Ideal World, a well-established teleshopping brand in the UK, has enhanced our market share and opened new growth avenues. Additionally, Mindful Souls, an e-commerce company with sales presence in the US, UK, Canada,

EU, and Australia, has positively contributed to our growth. We expect the digital expertise of Mindful Souls to strengthen our existing digital businesses.

We have also strengthened our digital infrastructure by enhancing our Salesforce Commerce Cloud, Marketing Cloud, and Service Cloud to improve the shopping experience and ensure security and reliability. We optimised our digital marketing campaigns and employed various tools such as SEO, SEM, Social Media Marketing, E-mail Marketing, and Affiliate Marketing. These data-driven campaigns have helped us engage more effectively with customers and driving conversions.

We are also leveraging AI to enhance customer acquisition and retention. AI-driven TV planning enables

scheduling of high-performing products. AI-based demand forecasting and inventory planning match realtime demand with supply, optimizing inventory level and increasing revenue predictability. Additionally, AI-generated content for ad creatives, product pages, and our website helps accelerate revenue. These initiatives are expected to capitalize on future opportunities while improving customer retention and repeat purchases.

OUR UNIQUE BUSINESS MODEL

Our unique business model sets us apart in the industry. We are present in 130 million TV households across the US, UK, and Germany. Our customers show remarkable loyalty, with an average repeat purchase rate of 24 pieces per annum and a retention rate of 39%. Our vertically integrated model includes manufacturing facilities for fashion jewellery, supported by a global sourcing base across 30 countries for lifestyle products and gemstones. This integration allows us to maintain high-quality standards and cost efficiency. Our omni-channel presence, spanning TV and digital platforms, ensures we reach a wide and diverse customer base.

BEING A RESPONSIBLE CORPORATE CITIZEN - THE ESG WAY

Our commitment to environmental, social, and governance (ESG) principles is integral to our operations. We operate two solar power plants in India, generating 4.1 million kWh of solar energy annually. Our afforestation efforts have resulted in the creation of two Miyawaki forests over two acres, comprising approximately 28,000 trees.

In water conservation, we harvest 6,100 KL of rainwater annually and recycle 4.8 KL of water daily. We convert 100% of our biodegradable

waste into compost and recycle plastic and electronic waste through government-approved recyclers. Our fleet of electric vehicles now includes 184 two-wheelers and three electric cars, reducing carbon emissions and eliminating 12 buses from our fleet. Our SEZ unit has been certified as a ‘Net Zero Energy Building' (NZEB) by the Indian Green Building Council (IGBC), a significant milestone placing us among only 16 projects in India to achieve this status.