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Hot Pursuit News

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(13 Jun 2024, 15:38)

Whirlpool & HUL collaborates to enhance Indian consumer laundry experience

Whirlpool of India has entered into a joint marketing agreement with Hindustan Unilever on 12 June 2024 for developing joint marketing programs, product sampling, advertorials and providing advertisement for an initial period of three years.

Whirlpool of India, ultimate subsidiary of Whirlpool Corporation joins hands in a new marketing alliance with Surf Excel, a leading brand of Hindustan Unilever (HUL) to transform and enhance the laundry experience for consumers in India.

The integration of innovative technologies from both brands will help in delivering superior fabric care, improving the daily laundry process, and resulting in an enhanced customer experience.

By harnessing the strengths of both brands, they aim to provide valuable insights, tips and solutions to consumers enabling them to optimize their home experiences.

Surf Excel's stain penetrating power technology complements Whirlpool's 6th sense technology, ensuring removal of a variety of tough, dried-on stains. This synergy enables consumers to tackle ...

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