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(19 Apr 2024, 11:32)

Indo Count acquires 'Wamsutta’ brand from Beyond Inc

Indo Count Industries said that its American subsidiary has acquired the global brand 'Wamsutta’ (including trademarks rights associated with the brand) from Beyond Inc.


Beyond, Inc. is an ecommerce expert. It owns Overstock.com, Bed Bath & Beyond, Baby & Beyond, Zulily, Kids & Beyond, Backyard.com, College Living, and other related brands and associated intellectual property. Its suite of online shopping brands features millions of products for various life stages that millions of customers visit each month.

Wamsutta – an industry-leading home fashions brand – has delighted generations of consumers with luxurious bed, bath and other home fashion products. The brand was established in 1846. It has long history in the textile industry and is known as a ‘national brand’ in North America. The brand’s product line encompass various categories including bedding, bath linens, window treatments and decorative accessories.

This acquisition, which close...

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