Eurogrip Tyres has launched a comprehensive brand campaign focussing on the superior grip of Eurogrip tyres. The campaign highlights are ad films where M S Dhoni and his CSK team members, Deepak
Chahar and Ruturaj Gaikwad are seen in light-hearted banter drawing parallels between grip while playing cricket, and grip of tyres on the road.
The film talks about Eurogrip'sstronger grip as compared to other tyres and M S Dhoni emphasizes its superior grip for solid turns. He and
other CSK stars give road safety tips for viewers that include following traffic rules, wearing a helmet, ensuring tyres are in good condition and having the bike serviced regularly. M S Dhoni urges viewers to get Eurogrip tyres for superior grip.