Wonderla Holidays Ltd

As we expand into new regions, building a robust brand is paramount. We are committed to ensuring that Wonderla is synonymous with quality service, safety, and security. Our parks are designed to be premier amusement destinations, with a stellar record of safety and customer satisfaction.

Dear Shareholders,

It is with immense pleasure and gratitude that I present to you our 2024 Annual Report. This past year has been transformative for Wonderla Holidays as we continue to expand and innovate within the vibrant amusement industry in India.

Indian Amusement Industry

The Indian Association of Amusement Park and Industries (IAAPI) has highlighted the tremendous potential within our sector, projecting a growth rate of 15%, with the industry expected to reach the H 25,000 crore mark by 2030 or sooner. This growth trajectory not only underscores the increasing demand for recreational activities but also signals vast opportunities for job creation and investments. New trends such as mythological and religious theme-based parks, technological innovations, and laser shows are reshaping our landscape, offering fresh avenues for engagement and entertainment.

At Wonderla, our focus on catering to local tourists has paid off, with this segment showing significant growth. In the financial year 2023-24, our footfalls have been robust with 32.52 Lakhs footfall across parks, a testament to the trust and loyalty of our customers.

Reflecting on the past year, Wonderla Holidays has demonstrated sustained growth in both revenue and profitability. We are on the cusp of inaugurating our fourth Wonderla park near Bhubaneswar, with construction nearing completion and an anticipated opening in June 2024. Additionally, work has commenced on our fifth park in Chennai, which is slated to become operational by 2025-26. These expansions are noteworthy as they have been financed entirely through internal resources, allowing us to remain debt-free as of March 2024.

In line with our growth strategy, we have made significant enhancements to our management team. A new Chief Operating Officer (COO) has been appointed to oversee daily operations, and we have also filled the critical positions of Chief Financial Officer (CFO), Marketing Head, and Systems Head. To support our expansion, we plan to establish a training school for entry-level skilled workers to meet the needs of our parks and resorts. We are actively exploring opportunities to establish new parks in North Indian cities such as Indore and Noida. These strategic locations will be confirmed following the current parliamentary elections.

As we expand into new regions, building a robust brand is paramount. We are committed to ensuring that Wonderla is synonymous with quality service, safety, and security. Our parks are designed to be premier amusement destinations, with a stellar record of safety and customer satisfaction. Investing in new equipment and innovative attractions remains a top priority, allowing us to continually enhance our offerings and cater to various market segments effectively.

Our future growth strategies are centred on diversifying our portfolio and enhancing customer experiences. We are actively expanding by constructing new parks in Bhubaneswar and Chennai, while also exploring opportunities in other strategic geographies. In addition, we are committed to innovating within our existing parks by analysing customer preferences and optimizing operational capacity. Enhancing the visitor experience is paramount, which is why we are integrating resorts with our parks to create a seamless recreational environment. Leveraging digital and marketing expertise, we aim to boost revenues through value-added services and a stronger social media presence. Furthermore, we are enhancing our in-house designing capabilities to introduce new rides and attractions based on customer preferences, ensuring that Wonderla remains at the forefront of the amusement industry.

Wonderla Holidays is on a path of strategic expansion and consolidation, driven primarily through internal resources. We are building a strong operational team and a resilient brand to support our future business potential. Our commitment to quality, innovation, and customer satisfaction remains at the core of our operations. As we move forward, we are dedicated to creating a world of wonder for our guests, ensuring that every visit to Wonderla is filled with joy, excitement, and memorable experiences.

Thank you for your continued support and trust in Wonderla Holidays.

Warm regards,

Chairman