CapitalMarket.com - Marico slides as high Q1 profit margin not sustainable
Hot Pursuit Friday, August 03, 2012 15:14 Hrs IST

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Marico slides as high Q1 profit margin not sustainable

Marico fell 2.86% to Rs 188.60 at 15:14 IST on BSE after the company said the healthy profit margin achieved in Q1 June 2012 is unlikely to sustain during the remaining quarters of the year ending 31 March 2013.

Meanwhile, the BSE Sensex was down 31.03 points or 0.18% to 17,193.33.

On BSE, 2.71 lakh shares were traded in the counter as against average daily volume of 93,422 shares in the past one quarter.

The stock hit a high of Rs 198.05 and a low of Rs 188.15 so far during the day. The stock had hit a record high of Rs 199.90 on 27 July 2012. The stock had hit a 52-week low of Rs 134.10 on 16 December 2011.

The stock had outperformed the market over the past one month till 2 August 2012, surging 5.4% compared with the Sensex's 1% fall. The scrip had also outperformed the market in past one quarter, jumping 7.95% as against Sensex's 0.45% fall.

The large-cap FMCG firm has equity capital of Rs 64.45 crore. Face value per share is Re 1.

Marico's consolidated net profit jumped 46% to Rs 124 crore on 22% growth revenue from operations Rs 1270 crore in Q1 June 2012 over Q1 June 2011. The company announced the results during trading hours today, 3 August 2012. The growth in net profit was led by gross margin expansion and volume growth of 14%, the company said in a statement. Marico continues to focus on expanding its consumer franchise as is evident from this quarter's performance, the company said.

Marico said the medium to longer term outlook for all the company's three businesses remains positive. Marico said that the company has positioned itself, strategically, in emerging markets viz. India, South Africa, Bangladesh, Vietnam, Egypt and the Middle East. Marico said that in emerging markets, focus on the long term is crucial. Long term success can be ensured only through stronger brands that enjoy loyal consumer franchises, Marico said. The company has therefore chosen to prioritise expansion of consumer franchise over expansion of margins, Marico said.

Marico said its profit margins in Q1 June 2012 were higher than the band Marico intends to target. The company has decided to pass back some of the input cost benefit in Parachute to consumers and has initiated steps in select recruiter SKUs. Input prices for Saffola have remained firm, Marico said.

Marico is a leading Indian Group in consumer products and services in the Global Beauty and Wellness space. Marico markets well-known brands such as Parachute, Saffola, Hair & Care, Nihar, Shanti, Mediker, Revive, Manjal, Kaya, Derma Rx, Aromatic, Fiancée, HairCode, Caivil, Black Chic, Code 10, Ingwe, X-Men, L'Ovite and Thuan Phat. Marico's brands and their extensions occupy leadership positions with significant market shares in most categories -- Coconut Oil, Hair Oils, Post wash hair care, Anti-lice Treatment, Premium Refined Edible Oils, niche Fabric Care, Male grooming etc. Marico is present in the Skin Care Solutions segment through 107 Kaya Skin Clinics and Derma Rx clinics in India, The Middle East, Bangladesh, Singapore and Malaysia. Marico's branded products are present in Bangladesh, other SAARC countries, the Middle East, Egypt, South Africa, Singapore, Malaysia and Vietnam.

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