The company made this announcement at the fag end of trading hours on Wednesday, 7 March 2012. The stock had risen 1.67% to settle at Rs 188.30 on that day.

Meanwhile, the BSE Sensex was up 17,424.16 points, or 1.63% to 17,424.16.

On BSE, 36,000 shares were traded in the counter as against average daily volume of 92,034 shares in the past one quarter.

The stock hit a high of Rs 194.90 and a low of Rs 189 so far during the day. The stock had hit a record high of Rs 277 on 18 October 2011. The stock had hit a record low of Rs 124.30 on 23 March 2011.

The mid-cap stock had underperformed the market over the past one month till 7 March 2012, falling 10.33% compared with Sensex's 2.71% fall. The scrip had also underperformed the market over the past one quarter, declining 17.52% as against Sensex's 1.59% gain.

The company has equity capital of Rs 91.74 crore. Face value per share is Rs 10.

An Eros co-production with actor John Abraham's banner JA Entertainment Production, Vicky Donor has been directed by Shoojit Sircar and stars Vee-jay Ayushyamann Khurrana in his debut role along with Annu Kapoor and Yami Gautam, the company said. The film is a light hearted look at the taboo attached to infertility and artificial insemination, Eros said in a statement.

Commenting on the new movie, Sunil Lulla, Managing Director, Eros International Media said, "We are very happy to associate with Johh for his maiden production venture. With Vicky Donor, one can expect the unusual and out of the box cinema. It is a light, enjoyable film and we are sure audience are in for a pleasant surprise".

Commenting on the launch, co-producer of Vicky Donor and actor, John Abraham said, "I am excited about making a foray into producing films and glad to have Eros on board as co-producers. Also, with Eros' global marketing and distribution infrastructure, we hope to present this breakthrough commercial cinema to audiences worldwide".

On a consolidated basis, Eros International Media's net profit rose 61.5% to Rs 69.09 crore on 46% growth in net sales to Rs 408.42 crore in Q3 December 2011 over Q3 December 2010.

An entertainment firm, Eros International Media, operates on a vertically integrated studio model, controlling content as well as distribution and exploitation across all formats globally, including cinema, digital, home entertainment and television syndication.