Meanwhile, the BSE Sensex was up 24.07 points, or 0.14%, to 17,019.84.

On BSE, 99,000 shares were traded in the counter as against an average daily volume of 1.70 lakh shares in the past one quarter.

The stock hit a high of Rs 596 and a low of Rs 575.50 so far during the day. The stock had hit a 52-week low of Rs 450 on 12 January 2012. The stock had hit a 52-week high of Rs 1,306 on 24 January 2011.

The stock had underperformed the market over the past one month until 24 January 2012, falling 3.84% compared with the Sensex's 7.99% rise. The scrip had also underperformed the market in past one quarter, sliding 31.41% as against 0.33% rise in the Sensex.

The large-cap liquor maker has an equity capital of Rs 130.79 crore. Face value per share is Rs 10.

The recent selling was triggered by the company's weak Q3 December 2011 results. United Spirits' net profit declined 63.79% to Rs 47.06 crore on 0.31% decline in net sales to Rs 1953.94 crore in Q3 December 2011 over Q3 December 2010. The result was announced on Friday, 20 January 2012.

United Spirits is engaged in manufacture, purchase and sale of beverage alcohol (spirits and wines).