Meanwhile, the BSE Sensex was up 329.84 points, or 1.76%, to 19,056.81.

On BSE, 39,495 shares were traded in the counter as against an average daily volume of 3795 shares in the past one quarter.

The stock hit a high of Rs 139.50 and a low of Rs 119.70 so far during the day. The stock had hit a record high of Rs 168.30 on 23 August 2010. The stock had hit a 52-week low of Rs 61.65 on 10 January 2011.

The stock had outperformed the market over the past one month until 6 July 2011, gaining 5.99% compared with the Sensex's 1.67% rise. The scrip had also outperformed the market in past one quarter, spurting 23.57% as against 4.51% decline in the Sensex.

The small-cap company, which makes a range of skin care products, has an equity capital of Rs 4 crore. Face value per share is Rs 10.

According to reports, the new products are expected to help Elder Health Care post substantial growth in the top line and further improve margins.

Elder Health Care's net profit galloped 195.6% to Rs 1.33 crore on 138.6% rise in net sales to Rs 39.46 crore in Q4 March 2011 over Q4 March 2010.

Elder Health Care is focused on FMCG products. The product range comprises of OTC products in pain management, fairness segment (both men and women), oral care, lip care , burn categories, etc.